Karachi is the capital city of the Sindh region of Pakistan, with a population of over 11 million as of 2023. It is located on the coast of the Arabic Sea, and is known for its commercial and entrepreneurial activities. 

At the same time, Karachi is a hub for software developers and the future home of the country's largest IT Park, which should be launched by 2026 according to the Federal IT Minister of Pakistan.

The Karachi talent pool and IT capabilities got the attention of the Korean Officials who plan to establish an IT center in Karachi due to low labor costs and taxes. The announcement was made in July 2023. The center should support both professionals and companies that operate and work in the Information and Technology Industry in the city. While there’s no deadline for when the IT center is planned to be launched, the Korean Chamber of Commerce and Industry (KCCI) stated that the center would be the second one in the region, after they opened a similar center in Bangladesh. 

Notable multinational companies established in Karachi including IBM, Amazon, Google and Microsoft hire young and veteran professionals from the city and the neighboring regions. 

As for the talent pool in Kharaci, the Pakistani National Labor of Statistics mentioned that there are over 60,000 tech professionals. 

According to Glassdoor, the base pay for a software engineer in Karachi could reach up to $525/mo, and starts from $245/mo -  which makes it one of the most affordable cities to hire tech professionals. 

Another interesting fact about the IT industry in Karachi is the amount of money raised by startups in 2020 and 2021. According to Dawn, Karachi startups raised $66.44 million in 2020 through VC funds, and, in 2021 the amount of money raised was $365.87 million, or 450% more compared to the previous year. This brings Karachi to the league of the fastest-growing tech cities in the world. 

To sum up, Karachi is not only a fast-growing city in terms of technology but also one of the most affordable in the region. In the light of the upcoming events, new IT parks, and investments it is possible to predict a higher hourly rate for tech professionals, and a more developed IT capabilities in this direction. 

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho Campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 6,550 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.