Israel’s information and communication technology (ICT) developments were initially fueled by geopolitical needs. Defense-related research and development (R&D) had a significant impact on the start of Israel’s industrial sector, the higher education system in science and engineering, the research community, and the structure of the ICT industry workforce.

Throughout the years, Israel has become an ICT hub for developers in software, data communications, electro-optics, hardware design, and internet technologies, including cybersecurity software. High-technology industries include medical technology, biotechnology, agricultural technology, materials technology, and military technology, all of which use ICT in their final products

Why you should work with Israeli IT companies

There are more than 6,600 startups in Israel's small and connected economy, 14 times the concentration of startups per capita in Europe. And while Israel has just 0.1% of the world's population, the nation attracts 19% of global investment in cybersecurity, ranks number one globally in Research and Development expenditures per GDP, and attracts the highest rate of venture capital funding per capita in the world — some $674 per capita in 2018, according to a report by Start-Up Nation Central (SNC) and PwC Israel.

What to pay attention to when working with Israeli IT companies

Even though Israel is considered one of the leading countries where companies perform well in cybersecurity, business intelligence, and blockchain technology, the IT companies are lacking highly qualified professionals that can compete on the global IT market. This is mainly because most of the skilled IT professionals are being engaged in the government-controlled IT industry and develop web and software solutions for homeland security, according to ”Privacyshield”. 

For potential foreign clients, this means that private IT companies will not provide world-class level digital solutions and services for their projects in most cases. However, Tech Behemoths recommends performing deep research in finding the fit agency for your project needs. 

How reliable are Israelian IT companies

Having the US business model as a reference, Israelian companies are considered some of the most trusted on the global IT market. Even though not all companies perform the same in providing IT services and digital solutions for foreign clients, almost all Israeli companies follow the best international practices in project management and communication, according to „The Economist”

How does the Israeli IT industry relate to the neighboring countries

A well developed IT infrastructure that attracts many multinational corporations and IT companies is one of the advantages of Israel in the region. On the regional level, the Israelian IT industry competes tightly with the Egyptian one, as the two countries are close with the number of people enrolled in the IT industry and as well the number of companies providing IT services on the local market.

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho Campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 6,550 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.