Atlanta is the home to more than 13000 IT and tech companies activating in subsectors such as telecom, CyberSecurity, FinTech, digital media, web, and software development.

Additionally, Atlanta seems to have the perfect balance in terms of IT education and companies: the increasing number of students in IT faculties is the main human resource for IT companies that hire even freshmen students to work for them.  Moreover, Atlanta was mentioned as #7 Market for Tech Talent Labor Pool Growth Rate, with a 34.7% increase of tech talent employed, 2012-2017, according to Metro Atlanta Chamber.

Another interesting fact about Atlanta IT industry is that most in-demand occupations in this sector are software developers, project managers, and software engineers.

Based on the rates provided above it is expected that Atlanta will continue to grow its IT capabilities and expand as one of the biggest US tech hubs despite the competition on the internal market. Since tech development had a huge impact on human infrastructure and created advanced facilities for sectors such as FinTech and digital media in Atlanta, the major challenges and areas that will probably bump up are cybersecurity and the creative industry. 

Nonetheless, for future growth, Atlanta has the capacities to attract an increasing number of clients for the already developed subsectors of the IT industry and is considered a great opportunity for potential clients interested in projects related to software development, web design, and development.

As of August 2023, there are 430+ IT companies from Atlanta registered on TechBehemoths

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho Campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 6,550 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.