Ahmedabad continues to remain the main city of Gujarat state in India, even after the capital was moved to Gandhinagar. And beyond the fact that the city is a fast-growing tech hub, the main reason for staying in focus is its trade and commercial connections and development. 

Additionally, the city has one of the most effective tech education systems, as the state invested in Ahmedabad’s science research more than in any other city in the region. Higher education quality is at good rates, which allows the city to benefit from an impressive number of young tech graduates each year, fueling IT companies with one of the world’s most precious resources - skilled workers. 

However, one of the biggest challenges Ahmedabad faces is retaining human capital within the city limits, as there are more attractive places in India that provide a more favorable environment for IT workers and industry.  

Salaries for IT professionals are midrange, not too big, and not extremely low: around $14K USD/year earns a Software developer and $21K USD/year an IT project manager. Compared to other cities and within the same industry, Ahmedabad IT companies offer decent compensation for IT professionals. 

The number of IT companies in Ahmedabad was estimated at 5600+ in 2019, but it could be more. Many skilled developers and designers choose to provide freelance services instead of opting for a company, as the salaries are comparable but the work schedule is more flexible in the first case. Also, BPO companies in Ahmedabad offer competitive salaries, but with different opportunities for skilled IT professionals, and as a consequence attract ~25% of the IT human resources. 

Even with these challenges, Ahmedabad remains one of India’s top IT destinations for companies, clients, and workforce, and is expected to grow in the next decade and surpass other IT centers from India and neighboring countries. 

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho Campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 6,550 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.