The UAE capital, Abu Dhabi is also growing its potential in the tech and IT industries. Alongside Dubai, the city has seen investments of over $250M in 2019 that were directed to startup incubators and accelerators. Increasing its business capacity, the city has also attracted foreign investments in the IT sector of over $125M in the past 5 years. Google, Microsoft, HP, and Apple are only a few of the tech giants present in the Emirate capital. 

Regarding accelerators, incubators, and startup programs Abu Dhabi has registered more than 10 programs ready to support the tech businesses and IT sector. Among the most notable names, there are Mohammed bin Rashid Innovations, Sheraa, Ma’an Social Incubator, or, ADGM Reglab. 

IT professionals in UAE are choosing Dubai over  Abu Dhabi, and following the trend, the city should attract more young professionals with facilities and lower living costs. On the other hand, the average salary in Abu Dhabi for IT professionals is competitive. According to Salary Expert, the average salary for such professionals is estimated to be at 248K AED, or $67K/Year. Compared to Dubai, the salaries are ⅓ lower, but at the same time among the highest in the region. 

Overall, Abu Dhabi has high potential to become one of the region’s leaders in tech and IT, and together with Dubai, boost the entire digital transformation of the country.

Based on joint efforts of companies and TechBehemoths, there are more than 98 IT companies from Abu Dhabi that gained advanced digital exposure and have higher chances to get more leads

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho Campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 6,550 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.