Manchester, UK is the place where the industrial revolution first took place, and one of the main things it is known for, in addition to the football club, of course. But the city promises more, including tech industry development. In the last decade, the number of startups has grown and so did the number of IT companies that choose to relocate or establish an office/headquarters in the city. 

In 2019, Manchester was the largest tech hub by the number of employees in the UK, outside London. The forecasts show that the city will keep this position at least until 2025. Fashion, technology, fintech, nanotechnology, new media - you can find everything from these in Manchester at its highest. The city owns an impressive digital portfolio due to IT companies that positioned the city #2 in the UK. 

Additionally, the city has become the main stage for digital leaders; Home to more than 3 million people and with an economy bigger than Wales or Northern Ireland, the digital sector in Manchester is estimated to 3 billion GBP. On top of that, the local councils have gathered their forces to boost the local economy and infrastructure digitalization level, this is how the “Northern Powerhouse” brand appeared. 

Another important aspect of Manchester’s IT industry is the education sector. With Manchester Metropolitan University and the University of Manchester, local tech companies are supplied with a high-quality workforce which covers almost all other branches of the tech industry. 

The average salary for Machester IT workers is estimated to 37K GBP/year, which is slightly lower than London, but still on top of other cities’ IT average. 

Like in almost all large tech hubs, projects with Manchester-based IT companies can be costly. But if you are aiming for a budget project you still have companies to choose from. 

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.