Berlin is probably the largest tech hub in Germany and one of the leading cities in digital transformation in Europe and in the world. Even though there are different opinions about the Berlin tech scene and industry opportunities, it still remains one of the most popular places for startups, tech businesses, and job seeking. 

There are many sorts of data contradicting each other regarding the number of companies, average wages, and investments but still, according to the world’s most relevant sources, we picked up a selection of relevant information to understand the entire picture better. 

Glassdoor mentions that the average salary in the IT industry in Berlin is around $68K/year or 53K Euros/year. On the other hand, Average Salary Survey mentions almost the same numbers - 56K Euros or $68K/year, so regarding the salary, everything is pretty clear -  It’s one of the highest in Germany and in Europe but it’s lower than in Munich. 

When it comes to the overall number of IT companies in Berlin there is no precise data. However, on TechBehemoths are registered 220+ software companies, web, and digital agencies but the number is way higher. 

Berlin is also a great place for startups - only in 2019 startups received $5.9Bn. The investments are among the highest in Europe, but twice less than London. According to an article published on Sifted, there is more likely to get funds in Berlin at an early stage of a startup rather than at a post-seed stage. And again, compared to other top tech hubs in Europe, Berlin is a place for early-stage startups as the number of startups at a later stage is considerably lower. 

Overall, Berlin is a great place for all sorts of IT businesses, web agencies, and digital companies. It has relatively cheap prices for rent and an active lifestyle - an advantage that attracts young professionals. Considering Berlin as a place for your new business or hiring a digital partner from Berlin is a good option and it has good chances for ending up in a successful business story. 

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.