Barcelona is one of the leading tech centers for entrepreneurship and innovation in Europe and probably the wealthiest city in Spain. During the last 5 years, the city was recognized as the 5th biggest startup hub in Europe after London, Paris, Berlin, and Stockholm. Young IT professionals like Barcelona for high life quality and relatively low rent prices.

In 2018, Barcelona was the second city with the highest number of IT professionals among all European cities - 72.500. In 2021, the number considerably increased, but not only in Barcelona, and the city probably is still in the top 5.

Overall, Barcelona has attracted more than 150 IT companies and investors, drawing the attention of other tech behemoths and also young professionals located regionally. In addition to this, Barcelona has also a generous number of startup programs, incubators, accelerator programs, and partnerships.  101 startups, 2 Digit Growth, Barcelona International Business Accelerator, IQS Tech Factory, or Incubame are only a few names from these categories.  Among tech giants, Amazon, Airbnb, and WeWork have offices in the city - which again confirms the important role Barcelona has in the European digital economy. 

When it comes to average wages in IT, Barcelona professionals get $41K/year which is satisfactory taking into account living expenses in the city. However, compared to Madrid, where on average IT professionals get $57K/year, Barcelona is 30% behind.

Overall, Barcelona is one of Europe’s most developed cities and a leading tech hub with high potential to attract more investors, professionals, and IT companies. Other advantages we didn’t mention are a mild climate, dynamic lifestyle, and a healthy business environment - things that are already expected from a top tech hub in Europe.

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.