Pune is a significant IT hub in India, home to numerous national and international companies with headquarters and offices in the region. In turn, the massive presence of IT companies creates a favorable environment for young professionals aiming for an IT career, making the city one of the largest providers of IT jobs in India. Additionally, Pune authorities invested in considerably large Special Economic Zones, which are estimated at around $9.2 billion. Currently, the city has an estimated number of employees of more than 800,000 in the IT sector as of FY23.

Like all major cities in India, Pune provides both homemade digital services as well as BPO services. For the second one, what is worth mentioning is that the city is probably the most successful in providing such services. 

The connection between the IT industry and real estate is strong and very important, especially to young professionals who choose to relocate to more advanced areas. In these regards, Pune is preferred over Bengaluru due to even more affordable living costs and good conditions. Moreover, Pune has the highest incidence of professionals who start in rented homes and graduate to purchasing homes in the city later on. Pune’s affordable housing rates are not the only factor at play in this dynamic. The city is also far more attractive in terms of the overall lifestyle quotient it offers, where it once again beats other cities such as Bengaluru or even New Delhi. 

The average yearly salary of a web developer in Pune reaches $4,690+, which is higher than in other big tech hubs in India, and also makes it 4 times higher than in other industries in the same area. This is why the project can be slightly more expensive, but somehow promises more than others. Pune-based IT companies invest more in marketing and design features and technologies to attract more clients and have a more developed brand culture than other companies from India. 

Speaking of companies, if you have in mind working with one of the IT companies in Pune, check out the list from Tech Behemoths and select those that fit you best. You can filter them by focus area, experience, number of employees, and price range. 

Digital marketing, also known as web marketing, Internet marketing or online marketing, is one of the most popular advertising methods on the web. It includes a wide set of other promotion techniques like SEO, pay-per-click advertising, email marketing, affiliate marketing and many more.

In simple words, digital marketing is everything you do to promote your business or brand online. It’s basically the same as marketing, but for the web audience. 

If you want to discover the ins and outs of digital marketing, its current state and how IT companies use different marketing channels, read this comprehensive guide created by TechBehemoths, which is based on info provided by more than 2,500 surveyed companies.

There are multiple benefits of digital marketing. Here are some of them:

• Multiple channels/strategies

• Global or local reach

• Great scalability

• Cost efficient, if optimized for leads/sales

• Advanced/granular targeting

• Usually a higher conversion rate

• Advanced and precise analytics

• Automatization

Digital marketing agencies might have different approaches and tactics. Some agencies focus on a broad range of advertising services, while others focus on specific industries, channels or locations. Finding the best digital marketing company for your needs is not an easy task. 

You have to take into account all the aspects and define your goals in advance, so the selection process is smooth and efficient.

Here are some things to look for when choosing a digital marketing agency:

• Expertise

• Portfolio

• Location

• Price and pricing structure

• Approach and particularities

• Communication and reporting

• Client reviews

TechBehemoths lists more than 2,250 companies providing online marketing services from all over the world. Check out their profiles to learn more about their previous work and speciality.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results and shortlist the companies based on your project requirements.