Melbourne is the 3rd largest city in Australia and one of the leading tech hubs in the world, and in addition to all, Melbourne the most livable city according to a study published by The Economist. This makes the city the main attraction for both investors and IT professionals that aim for a developing career home, in Australia. 

But the IT ecosystem is also consolidated by startup accelerators, incubators, and partnership programs that continue to invest in tech & IT and create career opportunities for young professionals. Blue Chili, CoM X, CyRise, Hatch Quarter, Melbourne Innovative Center are among the most noticeable programs that contribute to the digital development of Melbourne. 

Regarding average wages in Tech & IT in Melbourne, we can say that according to glassdoor it consists of 55K+/year which is considerably lower than in Sydney ($84K/year). But there are also factors such as living expenses and taxes, that differentiate from region to region in Australia. 

Another advantage of Melbourne is the supportive sense of community for those starting out. And even if the digital professionals are not the most sociable overall, in Melbourne things are different and the “meetup” culture dominates the tech scene, or at least it did until the pandemics.  These meetups provide chances and opportunities for students in fields such as AI, robotics, IoT, and  Blockchain. With this knowledge, youngsters can already start their careers with confidence.

Overall, despite the rapid growth of the Melbourne scene, it seems that Australia is yet to have a true equivalent to San Francisco’s Silicon Valley. Whether Melbourne can claim the title of Silicon Valley of Australia remains to be seen.

Interested in IT companies from Melbourne?! Discover them all here

Digital marketing, also known as web marketing, Internet marketing or online marketing, is one of the most popular advertising methods on the web. It includes a wide set of other promotion techniques like SEO, pay-per-click advertising, email marketing, affiliate marketing and many more.

In simple words, digital marketing is everything you do to promote your business or brand online. It’s basically the same as marketing, but for the web audience. 

If you want to discover the ins and outs of digital marketing, its current state and how IT companies use different marketing channels, read this comprehensive guide created by TechBehemoths, which is based on info provided by more than 2,500 surveyed companies.

There are multiple benefits of digital marketing. Here are some of them:

• Multiple channels/strategies

• Global or local reach

• Great scalability

• Cost efficient, if optimized for leads/sales

• Advanced/granular targeting

• Usually a higher conversion rate

• Advanced and precise analytics

• Automatization

Digital marketing agencies might have different approaches and tactics. Some agencies focus on a broad range of advertising services, while others focus on specific industries, channels or locations. Finding the best digital marketing company for your needs is not an easy task. 

You have to take into account all the aspects and define your goals in advance, so the selection process is smooth and efficient.

Here are some things to look for when choosing a digital marketing agency:

• Expertise

• Portfolio

• Location

• Price and pricing structure

• Approach and particularities

• Communication and reporting

• Client reviews

TechBehemoths lists more than 2,250 companies providing online marketing services from all over the world. Check out their profiles to learn more about their previous work and speciality.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results and shortlist the companies based on your project requirements.