Houston is the home of NASA’s human space program and has a well-developed engineering infrastructure, as well as a huge number of tech professionals specialized in providing high-end IT products and services. 

Even though the main activity of tech specialists is related more to energy, subsectors such as software engineering, web design and development, programming, and project management are also growing. 

In the last 3 years, the region has known one of the largest overall increases in the IT talent pool in the nation. Now, Houston is a tech hub that has an increasing number of innovation incubators and accelerators that help numerous startups in the area, which are specialized in cleantech and software development. 

Houston shelters 4,000 tech startups, more than 8,000 job openings every year, plus tech-related companies, including 500+ venture-backed startups. The city has its own platform to support tech startups - Houston Exponential, which was launched in 2017. 

Between 2014-2019, Houston IT companies received almost $2 billion in venture capital funding across 522 deals. Nearly half the funding has been routed to life science and health-related technology companies, an emerging sector in Houston’s innovation ecosystem. In the first half of 2025, startups in Houston received more than $1 billion in venture capital, nearly doubling the amount from the first half of 2024. 

All in all, Houston has a huge potential to attract IT companies, researchers, and professionals, and, for sure, worthy clients interested in developing a successful business in any subsector of the IT industry.

Digital marketing, also known as web marketing, Internet marketing or online marketing, is one of the most popular advertising methods on the web. It includes a wide set of other promotion techniques like SEO, pay-per-click advertising, email marketing, affiliate marketing and many more.

In simple words, digital marketing is everything you do to promote your business or brand online. It’s basically the same as marketing, but for the web audience. 

If you want to discover the ins and outs of digital marketing, its current state and how IT companies use different marketing channels, read this comprehensive guide created by TechBehemoths, which is based on info provided by more than 2,500 surveyed companies.

There are multiple benefits of digital marketing. Here are some of them:

• Multiple channels/strategies

• Global or local reach

• Great scalability

• Cost efficient, if optimized for leads/sales

• Advanced/granular targeting

• Usually a higher conversion rate

• Advanced and precise analytics

• Automatization

Digital marketing agencies might have different approaches and tactics. Some agencies focus on a broad range of advertising services, while others focus on specific industries, channels or locations. Finding the best digital marketing company for your needs is not an easy task. 

You have to take into account all the aspects and define your goals in advance, so the selection process is smooth and efficient.

Here are some things to look for when choosing a digital marketing agency:

• Expertise

• Portfolio

• Location

• Price and pricing structure

• Approach and particularities

• Communication and reporting

• Client reviews

TechBehemoths lists more than 2,250 companies providing online marketing services from all over the world. Check out their profiles to learn more about their previous work and speciality.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results and shortlist the companies based on your project requirements.