Austin is probably the most attractive city in Texas for young IT professionals who seek a promising career in the industry. Also called Silicon Hills, Austin has seen an increasing number of IT companies relocating or opening new offices. Some of the most prominent names speak for themselves: Google, Facebook, and Oracle are only a few to name from tech giants that have an interest in the talent pool from Austin. This city has implemented intelligent traffic management systems, accessible WI-FI networks for the public, and initiatives for energy saving and renewable energy, strengthening its reputation as one of the most innovative cities in the US.

Recently, Apple announced that it will invest $1 billion in offices in Austin, which makes the city a fast-developing tech hub in the country. Alongside Apple, other tech companies are also relocating to Texas, including Tesla, Oracle, Amazon, and others. 

There are some 7000 professionals engaged in the High Tech industry working for SME, but the number is expected to grow by an additional 15,000 IT professionals, according to Business Insider. 

However, the overall number of employees in the Tech industry in 2025 was estimated to be around 116,000+, which makes 16.2% of the entire workforce in Austin. Compared to the national average - 7%, Austin has twice more. 

According to the Federal Reserve Bank of Dallas stated that about 5% of the State's GDP is represented by the high-tech sector, and also 10% of the employment. This makes the IT industry a part of the city’s economic backbone,  if not the most important part. 

There are over 5,700 tech firms in Austin in 2025, including tech giants like Dell, IBM, Amazon, General Motors, and Deloitte. 

All in all, Austin, considered as the Silicon Hills of the US, created a positive image as a tech hub and one of the most digitalized cities in Texas, and why not in the entire US. Since an increasing number of IT companies are attracted by this location, and taking into consideration the talent pool, Austin could become.

Digital marketing, also known as web marketing, Internet marketing or online marketing, is one of the most popular advertising methods on the web. It includes a wide set of other promotion techniques like SEO, pay-per-click advertising, email marketing, affiliate marketing and many more.

In simple words, digital marketing is everything you do to promote your business or brand online. It’s basically the same as marketing, but for the web audience. 

If you want to discover the ins and outs of digital marketing, its current state and how IT companies use different marketing channels, read this comprehensive guide created by TechBehemoths, which is based on info provided by more than 2,500 surveyed companies.

There are multiple benefits of digital marketing. Here are some of them:

• Multiple channels/strategies

• Global or local reach

• Great scalability

• Cost efficient, if optimized for leads/sales

• Advanced/granular targeting

• Usually a higher conversion rate

• Advanced and precise analytics

• Automatization

Digital marketing agencies might have different approaches and tactics. Some agencies focus on a broad range of advertising services, while others focus on specific industries, channels or locations. Finding the best digital marketing company for your needs is not an easy task. 

You have to take into account all the aspects and define your goals in advance, so the selection process is smooth and efficient.

Here are some things to look for when choosing a digital marketing agency:

• Expertise

• Portfolio

• Location

• Price and pricing structure

• Approach and particularities

• Communication and reporting

• Client reviews

TechBehemoths lists more than 2,250 companies providing online marketing services from all over the world. Check out their profiles to learn more about their previous work and speciality.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results and shortlist the companies based on your project requirements.