Looking at the IT industry in Nairobi we can see by far the digitalization efforts done by Kenya in the last several years. 

One important aspect in this direction is the consistent growth of the number of startups, which, according to Statista have grown to 91 in 2022. 

While some call Nairobi the Silicon Savannah, the city still has a lot of room for growth in terms of digitalization and IT capabilities. The most recent case of a tech giant that hired the local workforce is OpenAI. According to Time Magazine the tech giant cleaned-up their AI tool of toxicity using Kenyans that provided their services for less than $2/hour. 

Nonetheless, the salary of a software developer in Nairobi starts at $458, and can go up to $1637, according to Glassdoor

Considring the salary range and the OpenAI case, Nairobi is attractive for international IT companies that seek for a cheap workforce to source out their Information and Technology activities in Africa. 
The list of notable companies located in Nairobi includes Asus, Cisco Systems, Intel, IBM and Huawei - according to Wikipedia data as of November 2023.

“Content is King”, you’ve probably heard that expression. However, not everyone knows that Bill Gates is the author of this quote. In 1996, he wrote an essay with this title and posted it on Microsoft’s website.

He said that the most income on the internet will be generated by content, emphasizing the importance of content in the digital era.

According to the digital marketing survey conducted by TechBehemoths, about 34% of digital agencies frequently use content marketing in their advertising activities.

Having a website and a blog or a channel where you can publish your content is a must these days. Not only do you have to produce high quality content in various formats (articles, emails, videos, graphics, podcasts, etc.) but also make sure you can distribute and promote it.

This is where content marketing comes in. It’s the process of creation, distribution and promotion of content via different marketing channels. There are multiple businesses that used content marketing to succeed. Hubspot, Buffer, Tripadvisor, Just Eat are just a few examples.

There are multiple benefits when it comes to content marketing:

• Increases your brand awareness
• Establishes expertise
• Boosts your organic traffic
• Helps with lead generation
• Builds customer loyalty
• Makes your customer service better
• Covers multiple content formats

Choosing the best content marketing agency for your business needs can be a challenging task. There are multiple aspects to take into account:

• Evidence of expertise
• Evidence of ethical values
• Skilful team
• Price range
• Portfolio
• Case studies
• Customer reviews
• Communication and reporting

TechBehemoths lists more than 9,960 content marketing service providers to choose from. The agencies are located all over the world and have various experience, team sizes and price ranges.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results based on your requirements and shortlist the companies. Browse their profiles  and contact them for possible collaborations. There is no obligation to hire!