The United States has probably the most advanced software and information technology (IT) services industry in the world. More than 40 percent of the $5 trillion global IT market is in North America, primarily the United States. The industry accounts for $2.1 trillion of U.S. value-added GDP (more than 10 percent of the national economy) and 702.276 jobs. According to CompTIA, there are more than 700,000 software and IT services companies in the United States. 

The average net salary of a web developer in the US is around $82,532 annually. On the other hand, the hourly rate is nearly $33.47, which makes it one of the best-paid jobs in the world within the IT industry. 

Why Should You Work With American Web & Software Development Companies

U.S. software development companies operate in a mature, harmonized market and have a reputation for producing reliable and effective solutions that quickly accelerate to the marketplace. International companies in the industry have shown interest in the U.S. market because of its strong intellectual property rights laws and enforcement. U.S. companies lead the world's packaged and custom-software markets and are competitive in nearly all other market segments with a stable overseas market share.

What You Should Be Aware of When Working With a US-based ICT Company

Having a large IT market has both advantages and disadvantages. While offering a wider variety of US IT companies to choose from is one of the biggest advantages the U.S. has to offer, the challenge for potential clients and partners of the U.S.-based web & IT companies is that the industry development is not equally distributed across all states and cities. For example, many tech companies are relocating to Texas from Silicon Valley. This is why it’s good to have in mind the most important U.S. IT hubs and focus on choosing the most suitable one depending on your needs. 

How Reliable are US-based IT Companies

Based on a report delivered by CompTIA in 2020, which is still relevant for 2025, the changes in the global IT market that make competition in this area tougher, U.S. companies will focus more on three development pillars: 

• Training and Certification of professionals in their existing tech skills
• Training and Certification of professionals in new tech skills
• Career growth and project management.

This means that the market is saturated with the workforce, and there is a small probability that companies will increase their hiring rate for new professionals. However, intensive and extensive skills development of U.S. tech professionals will increase the capacity and attractiveness of U.S. IT companies and web agencies. Additionally, this will improve the already well-developed abilities to deliver high-end products and services in the IT field.

How Does the US IT Industry Relate to the Neighboring Countries

Considering that the US has probably the most developed IT infrastructure, the industry will keep its position for at least 3 years. On the other hand, the rising numbers of IT companies from Canada and Mexico come in contrast with what US companies have to offer. In other words, clients still have to choose between US companies and neighboring countries as the offers differ in quality and ways of executing projects. 

Overall, the US IT industry is in leading positions in different sectors, and combined with an authentic business culture, will probably continue to keep its attractiveness. Although companies from the U.S. are flexible and are always adjusting to market requirements, the global market still remains unpredictable, which may lead to significant changes in the future.

US Tech Industry Outlook for 2025 and Beyond

The US is still leading the world with its cutting-edge technologies, despite some narratives. The expected revenue for the market of IT Services in the US is $563.94 billion by 2025, with a CAGR of 3.73% from 2025-2030, according to Statista. The biggest segment of this segment is IT Outsourcing, reaching $218.02 billion by the same year. This sector has an increased demand for solutions in cloud computing and cybersecurity services.

Artificial Intelligence will influence the tech sector in the US, with only the Generative AI contribution to GDP of $7 trillion in the next 10 years, and it can save up to $1.4 billion for the federal government. 

The US is keeping its position in scientific research, graduate education, AI firms, and competitiveness. The US tech sector’s future focuses include AI, increasing cybersecurity & cloud computing. 

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.