The Belgian ICT market is considered to be mature and sophisticated but still open and innovative. The market is highly competitive but at the same time has opportunities for international trade, especially for small and medium-sized businesses.

Now, in 2020, the ICT sector is one of the most dynamic in Belgium, with a turnover of 35 billion euro the ICT sector contributes 10% of GDP per year.

The average net salary of a Belgian web developer is estimated to be around 2545 EUR, with an hourly rate of 22EUR. This makes the Belgian IT industry one of the most expensive in Europe, but at the same time highly-qualified due to IT education investment and government policies that support this economy pillar and its continuous development

• Why is it worth working with a Belgian IT company?

Belgian web agencies and IT companies provide the full range of services required on the market. But also, companies focus and tend to develop several specific IT branches that proved to be required both on the local and international markets. In this way, based on a study performed by Open Export Belgian agencies are among the best in Europe in providing the following services: 

1. E-health

2. Fintech

3. Cybersecurity

4. Big Data

5. Digital and Social Marketing

6. ICT for education

7. E-Government 

• What to pay attention when working with Belgian-based agencies

As it was mentioned from the very beginning, the Belgian IT industry is one of the most expensive in Europe. Also, Belgian agencies like many western countries perform Business Process Outsourcing, by recruiting human resources and professionals from cheaper countries.

• Are Belgian Companies reliable? 

As one of Europe’s most popular IT hub, Belgium is reachable almost exclusively to companies that can invest and survive on the market. The tough competition within its borders and also in the region combined with high living prices created a favorable environment for either big or serious companies. 

• How Belgium IT infrastructure relates to its neighboring countries?

Even though Belgium has a well-developed IT infrastructure and supports the presence of all types of business entries on the IT market, the neighboring country’s IT capacities make a good competition and create similar or even higher opportunities for ICT. According to the Entrepreneur, Germany, Holland, and France are the leading IT Hubs in Europe alongside Belgium, which makes the first three  - a good alternative for IT startups and web projects. 

Belgium still remains one of the most preferred and trusted countries in the world for IT innovation, web development, web design, and creative projects. 

Advertising services encompass a wide range of solutions designed to promote businesses, products, or services to a target audience through various channels. These services include traditional advertising such as print, radio, and television, as well as digital advertising, which includes online platforms like social media, search engines, display ads, and email marketing.

Advertising also involves creative services like graphic design, copywriting, and video production to craft compelling campaigns that resonate with the audience.

According to Zippia, Google has the largest market share of ad spending, with 27.7%. The same source states that Facebook and Amazon are in the second and third positions with 24.2% and 13.3% respectively. As for the US market, TV accounts for 40% of all American ad spending. 

Getting advertising services for your business implies two options, either an in-house team of marketers and advertisers or leaving this task to specialized IT companies in providing this service.

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