Kenya’s ICT sector was worth an estimated $5.48 billion in 2017, constituting 31.7% growth from 2016. The telecommunications segment makes up the vast majority of this at around $3.2 billion. Other important contributors are broadcasting, data center services, cloud, IT, and BPO.

Kenya’s combination of relatively stable governance, strategic location, and young and innovative population has made it an attractive destination for multinational companies. Several notable firms such as Oracle, IBM, Microsoft, Cisco, HP, and SAP have offices in Nairobi, and some have based their entire African operations from these offices.

Why you should work with Kenyan IT companies

Digital service providers in the cloud and BPO markets are largely involved in the provision, rather than the development, of services, whilst Kenyan firms are more prevalent in the fintech and eCommerce markets. The physical technology required for the delivery of digital services is typically imported, and it is not clear that Kenya could produce these products more efficiently. 

A key strength in the digital services market is the acceptance of mobile services. Any consumer solution entering the market would have to be mobile-compatible. Mobile healthcare services are expected to grow particularly rapidly as the sophistication of these offerings increases.

What to pay attention to when working with Kenyan IT companies and web agencies

On the consumer side, it is vital that any proposed digital service offering be mobile-compatible due to the prevalence of mobile usage in Kenya. Furthermore, smartphone penetration in the region is steadily increasing, thus increasing the sophistication of viable digital service offerings. 

Given the acceptance of fintech by the Kenyan population, a possible route to entry in the consumer market is to acquire one of the many smaller fintech firms in the industry. This would resolve some of the primary barriers to entry, most specifically bureaucratic red tape and a lack of local knowledge. 

On the corporate side, the most effective route to entry is likely through partnerships with smaller local resellers. This model is already popular in the Kenyan market. A key differentiating feature here will be how well the service adapted to the Kenyan market.

How reliable are Kenyan-based IT companies?

Considered to be one of the biggest African IT hubs, Kenyan web agencies and IT companies compete only with Ethiopian ones in terms of reliability. As many foreign companies have already invested and thus developed the local IT infrastructure and industry overall, Kenyan IT companies find it easier than other neighboring countries to enter the global market and provide their services for accessible prices. 

How Kenyan IT industry relate to the neighboring countries?

Kenya is actively trying to establish itself as a key ICT hub in the East African region. The country appears to be making good progress in this regard, helped by having a strong connectivity infrastructure and a young, innovative population. Despite this, the country currently faces considerable political uncertainty, and issues surrounding the transparency of tenders remain a major barrier to growth.

Although Kenya’s score for the metric measuring the economic impact of ICT is not high in absolute terms, it ranks 54th in the world. This supports the conjecture that businesses, government, and consumers will be receptive to new technologies as ICT has already had a substantial impact on the Kenyan economy

Social Media Marketing (SMM) is a powerful tool that businesses can utilize to connect with their target audience, build brand awareness, and drive growth. It involves leveraging popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products or services, engage with customers, and foster meaningful relationships. 

SMM services encompass a range of strategies and activities aimed at effectively using social media platforms to achieve business objectives. It includes creating and curating engaging content, managing social media accounts, running paid ad campaigns, and analyzing performance metrics. SMM enables businesses to reach a wider audience, interact with customers in real-time, and stay relevant in the fast-paced digital landscape.

In order to deliver the best social media marketing services, businesses rely on a plethora of cutting-edge tools and technologies. These can encompass top-of-the-line social media management platforms such as Hootsuite and Buffer, content creation tools such as Canva and Adobe Spark, and analytics platforms like Google Analytics and social media insights.

When a company needs SMM services, it has the option to work with specialized IT companies or digital agencies. Specialized IT companies often focus exclusively on SMM and offer in-depth expertise in creating effective social media campaigns. Digital agencies, on the other hand, may provide a broader range of digital services, including SMM, making them suitable for businesses seeking comprehensive digital marketing solutions.

Adopting SMM services offers numerous advantages for businesses seeking to boost their online presence and engagement. SMM enables businesses to reach a vast and diverse audience, resulting in increased brand visibility and recognition. Engaging content and real-time interactions foster stronger customer relationships, leading to improved customer loyalty and advocacy. Furthermore, targeted advertising on social media allows businesses to maximize their return on investment (ROI) by reaching the right audience at the right time.

Selecting the right SMM service provider is crucial for the success of your marketing efforts. Consider the following criteria: 

• Expertise and Experience: Look for a provider with proven experience in SMM and a track record of successful campaigns. 

• Platform Proficiency: Ensure the provider is proficient in managing the social media platforms most relevant to your business. 

• Creativity: Choose a provider with a creative approach to content creation and campaign execution. 

• Communication and Reporting: Seek a provider that communicates effectively and provides regular performance reports.

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