Finland’s IT sector is one of the most advanced in Europe and the second-largest IT hub in North-Europe. The country has been through a strong digitalization process in the early 2000’ and skilled specialists are more and more attracted to discover the digital and tech possibilities the country has to offer. 

Among other things, Finland ranked 1st globally in the happiness index 4 years in a row, which gives another reason for skilled IT specialists to enter the local market, and the native Finnish professionals to remain and continue to develop the country IT and the entire business ecosystem. 

Finland’s contribution to the world digitalization is huge - they brought the SMS, 5G, and Linux OS. This highlights, even more, the capabilities of Finnish tech workers in the field. 

Why working with Finnish IT companies

Finnish IT companies made their way through the European IT market in 2008-2010 but at that time the market only started to grow and didn’t provide enough possibilities to Finnish companies in getting a world-name. However, in 2015’ IT companies from Finland managed to break the market with improved UI/UX solutions, high performance in software and web development, and also numerous startup incubators that relaunched the country’s IT sector and made it one of the most famous in the world. 

From Finnish IT companies and digital agencies, you can expect everything between excellent and outstanding services. The 3400+ IT companies provide high-quality services for the local market via public-private partnerships, and for the international market via BPO, and direct services due to the open European Market. 

Most Finnish IT companies are SME’s which are supported and facilitated by the government and local policies. In Finland, companies usually join IT parks and tech communities that help businesses find and benefit from local digital services. 

What you should be aware of when working with Finnish IT companies

According to Glassdoor, the average salary in the Finnish IT sector is 3.055 Euro, which also makes it higher than the average salary and as well hourly rate. In these regards, you may want to pay attention to prices before working with a digital agency from Finland. 

Everything else from project management and dev skills should not be a reason for concern since Finnish skilled workers are enough, and everywhere in the local companies. 

Are Finnish companies reliable?

The most known thing about Finnish IT companies is high-quality services and products. This is why reliability is not a question for local digital agencies and companies from Finland. Also, due to market stability and reliability, foreign investors and IT companies are choosing Finland as their next location for new offices. 

How does the Finnish IT sector relate to the neighboring countries?

Across Europe, there are traditional IT sectors and more innovative ones. Finland focuses more on innovation and tries to bring digitalization in new sectors of the economy. There are eight pillars of Finnish digital economy, and all of them connect each part of the economy and society to the web: 

• Digital Trust

• AI

• Intelligent Connectivity

• New Space Economy

• Smart Mobility

• Data Centers

• Retail Tech and Ecommerce

• Financial Technology. 

Some of these pillars are present in the traditional IT sectors such as FinTech, E-commerce, and Data Centers. The neighboring Sweden for example focuses more on e-commerce and FinTech but lacks other digital directions that Finland has. 

The latest Finnish sector that goes through digital transformation is the medical one. Finnish digital agencies and IT companies focus now on providing a comfortable place for doctors and patients using digital technologies. This comfort touches aspects like interior design, acoustic, access to information, entertainment and expands up to neural networks and involving AI in the surgery processes.

Social Media Marketing (SMM) is a powerful tool that businesses can utilize to connect with their target audience, build brand awareness, and drive growth. It involves leveraging popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products or services, engage with customers, and foster meaningful relationships. 

SMM services encompass a range of strategies and activities aimed at effectively using social media platforms to achieve business objectives. It includes creating and curating engaging content, managing social media accounts, running paid ad campaigns, and analyzing performance metrics. SMM enables businesses to reach a wider audience, interact with customers in real-time, and stay relevant in the fast-paced digital landscape.

In order to deliver the best social media marketing services, businesses rely on a plethora of cutting-edge tools and technologies. These can encompass top-of-the-line social media management platforms such as Hootsuite and Buffer, content creation tools such as Canva and Adobe Spark, and analytics platforms like Google Analytics and social media insights.

When a company needs SMM services, it has the option to work with specialized IT companies or digital agencies. Specialized IT companies often focus exclusively on SMM and offer in-depth expertise in creating effective social media campaigns. Digital agencies, on the other hand, may provide a broader range of digital services, including SMM, making them suitable for businesses seeking comprehensive digital marketing solutions.

Adopting SMM services offers numerous advantages for businesses seeking to boost their online presence and engagement. SMM enables businesses to reach a vast and diverse audience, resulting in increased brand visibility and recognition. Engaging content and real-time interactions foster stronger customer relationships, leading to improved customer loyalty and advocacy. Furthermore, targeted advertising on social media allows businesses to maximize their return on investment (ROI) by reaching the right audience at the right time.

Selecting the right SMM service provider is crucial for the success of your marketing efforts. Consider the following criteria: 

• Expertise and Experience: Look for a provider with proven experience in SMM and a track record of successful campaigns. 

• Platform Proficiency: Ensure the provider is proficient in managing the social media platforms most relevant to your business. 

• Creativity: Choose a provider with a creative approach to content creation and campaign execution. 

• Communication and Reporting: Seek a provider that communicates effectively and provides regular performance reports.

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