Perth has a rapidly evolving start-up and innovation ecosystem. In recent times, there has been a rapid increase in the number of active technology and digital start-ups in Western Australia. The sector supports thousands of new jobs in early-stage scalable technology businesses that are supported by a thorough network of shared working spaces.

The City of Perth is focused on the growth and development of the technological, innovation, and entrepreneurial sectors within Perth. A key aspect of support for this area involves the encouragement of clustering, collaboration, and coordination across industry sectors. The current level of development occurring within the creative and technology industries will continue in line with new and emerging opportunities within these sectors.

The City recognizes that the continued growth of this sector is important to the city’s economic diversity and will help position Perth as a center of knowledge and innovation excellence. The development of the knowledge-based economy, globalization, and international competitive pressures have increased the importance of creativity and innovation in local economies.

Perth also has a number of accelerators, incubators, and startup programs that support the IT and tech industries. Among the most notable are Vocus Upstart, HARVEST accelerator, Plus Eight Accelerator, and Quantum TX. Each of these accelerator programs creates a friendly environment and increases the business, software, and tech capabilities of the city overall. 

When it comes to salaries in the IT industry, Perth is located somewhere between Brisbane and Sydney, with an average sector wage of $68K/year. For young professionals, this may be an attractive place where to start or continue their careers. At the other end of the table, potential clients who are interested in developing a digital project in Australia may find prices a bit higher than expected. However, everything depends on the company, portfolio, experience, number of employees, and location in the city. 

Overall, Perth has the capacity to become one of Australia’s most important tech centers and attract new investment opportunities for local projects and companies. 

 

SEO (search engine optimization) is the process of optimizing your website in order to get a higher ranking in organic search results and consequently more organic traffic.

SEO is a long term strategy and requires advanced knowledge of ranking algorithms and some technical background, to be able to optimize websites for popular search engines like Google, Bing, Yahoo, DuckDuckGo, etc.

According to the latest survey on digital marketing conducted by TechBehemoths, about 70% of IT companies revealed that SEO is their main channel for leads, meaning that it’s a vital marketing activity that generates traffic, prospects and sales.

Some of the benefits of SEO are:

• Free organic traffic
• Brand awareness 
• Better control over brand traffic
• A vital marketing channel for leads & sales
• Supports other channels: social media, paid ads, direct traffic, etc.
• Optimizes your advertising budget
• Usually, has a higher conversion rate
• Gives you a competitive advantage
• Is a good long term investment, generating decent results

It’s not easy to find a reputable SEO company, as some SEO agencies used to provide questionable/suspicious services in the past, and lots of businesses became reluctant to pay for search engine optimization services.

When looking for and choosing an SEO service provider, you should consider a lot of aspects. Ideally, you should do some basic research, set up clear goals and ask yourself a few questions before hiring a company.

Here are some things to look for when searching for SEO agencies to partner with:

• Expertise
• Portfolio
• Years in business
• Case studies
• Price (expect to pay at least $30 / hour if you’re hiring an agency)
• Approach and particularities (technical SEO, link building, content optimization, etc.)
• Communication and reporting

TechBehemoths lists more than 26,900 SEO companies from all over the world. Check out their profiles and feel free to get in touch with them.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results based on your requirements and shortlist the companies.