Looking at the IT industry in Nairobi we can see by far the digitalization efforts done by Kenya in the last several years. 

One important aspect in this direction is the consistent growth of the number of startups, which, according to Statista have grown to 91 in 2022. 

While some call Nairobi the Silicon Savannah, the city still has a lot of room for growth in terms of digitalization and IT capabilities. The most recent case of a tech giant that hired the local workforce is OpenAI. According to Time Magazine the tech giant cleaned-up their AI tool of toxicity using Kenyans that provided their services for less than $2/hour. 

Nonetheless, the salary of a software developer in Nairobi starts at $458, and can go up to $1637, according to Glassdoor

Considring the salary range and the OpenAI case, Nairobi is attractive for international IT companies that seek for a cheap workforce to source out their Information and Technology activities in Africa. 
The list of notable companies located in Nairobi includes Asus, Cisco Systems, Intel, IBM and Huawei - according to Wikipedia data as of November 2023.

SEO (search engine optimization) is the process of optimizing your website in order to get a higher ranking in organic search results and consequently more organic traffic.

SEO is a long term strategy and requires advanced knowledge of ranking algorithms and some technical background, to be able to optimize websites for popular search engines like Google, Bing, Yahoo, DuckDuckGo, etc.

According to the latest survey on digital marketing conducted by TechBehemoths, about 70% of IT companies revealed that SEO is their main channel for leads, meaning that it’s a vital marketing activity that generates traffic, prospects and sales.

Some of the benefits of SEO are:

• Free organic traffic
• Brand awareness 
• Better control over brand traffic
• A vital marketing channel for leads & sales
• Supports other channels: social media, paid ads, direct traffic, etc.
• Optimizes your advertising budget
• Usually, has a higher conversion rate
• Gives you a competitive advantage
• Is a good long term investment, generating decent results

It’s not easy to find a reputable SEO company, as some SEO agencies used to provide questionable/suspicious services in the past, and lots of businesses became reluctant to pay for search engine optimization services.

When looking for and choosing an SEO service provider, you should consider a lot of aspects. Ideally, you should do some basic research, set up clear goals and ask yourself a few questions before hiring a company.

Here are some things to look for when searching for SEO agencies to partner with:

• Expertise
• Portfolio
• Years in business
• Case studies
• Price (expect to pay at least $30 / hour if you’re hiring an agency)
• Approach and particularities (technical SEO, link building, content optimization, etc.)
• Communication and reporting

TechBehemoths lists more than 26,900 SEO companies from all over the world. Check out their profiles and feel free to get in touch with them.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results based on your requirements and shortlist the companies.