Czechia's membership in the EU is and will be a key driver of ICT growth, facilitating increased trade between European markets. Over the next years, the process of EU convergence, which still has far to go, will drive spending on IT projects. Funds such as the EU Cohesion fund are already providing funding for IT projects related to modernization initiatives in both public and business segments. As the government remains the major investor in ICT in Czechia.

The combined government sector also remains the largest spender on IT products and services, unsurprising, bearing in mind that the state still owns a wide range of companies across sectors like transport, telecoms, oil and gas, and insurance. Despite all the difficulties, the ICT sector in Czechia is one of the best sectors of the Czech economy, especially since a large part of it is focused on exports. The ICT sector in Czechia has annual revenues of around 4.7B Euros.

Why Work With Czech IT Companies

IT companies from Czechia are relatively new to the market and rely on the already existing infrastructure when providing web & software services and solutions to the local and international markets. Based on a report of the Belgian company ”Wallonia”, Czech IT companies managed to implement the newest IT standards and are specialized in the subsector of software development more than web and cloud computing. 

The choice is based on local market demand, as 45% of products and services provided by Czech IT companies are sold to the government and implemented in the local public sector, which is supposed to increase the digitalization rate of the country overall. Nonetheless, another 55% of IT services are designed for regional export and are considered a part of the regional IT backbone in the western Balkans. 

What to Pay Attention to When Working With Czech IT Companies

It is important to know that most Czech IT companies were at the startup phase in 2013, and this makes them new and probably inexperienced in providing competitive services on the global IT market. However, working with Czech IT companies may be an interesting experience after all. 

How Reliable Are Czech IT Companies

Czech IT companies are at an early stage of creating their reputation on the global market. Since not so many IT companies located in Czechia managed to highlight their performance, it is challenging to relate to how reliable they are.  But taking into account that in the XXI century all companies have a chance to create a name for themselves, most probably Czech IT companies will manage to break the ice, and why not - make their country an important regional IT hub. 

How Well Does the Czech IT Industry Relate to the Neighboring Countries?

In the regional background, the Czech IT industry is neither a shiny country nor an underdeveloped IT environment. But it is one of the promising destinations for international clients and foreign companies ready to invest or work with Czech IT companies, and bring the entire region closer to what the Western European IT industry is. 

What Local Czech Companies Say About The IT Industry

When asked about the IT industry in the Czech Republic, local tech companies explained that there are both reasons to invest and also things people should be aware of. Richard Boura, Business Development Director at Profinit, said, "The Czech Republic is one of the best European destinations for investments in information and communication technologies (ICT).
This is confirmed by the strong inflow of projects with high value added from leading global companies in this area and the local tradition of outstanding technical fields.  The combination of a skilled workforce, a focus on emerging technologies, language skills, and cost-effectiveness has made the Czech IT sector and workforce an attractive destination for foreign companies. The list of successful investors in the country includes, for example, Novartis, Commerzbank, Deutsche Börse, Microsoft, Amazon, Skype, Tieto, Red Hat, SolarWinds, IBM, Cisco, Oracle, H2O.ai, HP, Dell, Zebra Technologies, NNIT, CA Technologies, Infosys, Deutsche Telekom, CGI, DXC Technology, SAP, and MSD IT."

Richard added that the business environment is generally favourable for entrepreneurs, including those looking to start an IT company. "The country has a stable and growing economy, a well-educated workforce, and a relatively low cost of living compared to countries from Western European countries. The Czech government has been supportive of the development of the IT sector, with initiatives such as the new national AI strategy aimed at supporting research, innovation, and entrepreneurship in the field. Various start-up incubators and accelerators in Czechia can help entrepreneurs with resources, mentorship, and networking opportunities. These include organizations such as StartupYard and CzechInvest."

Best Tech Cities in the Czech Republic

According to Profinit.eu - a prominent tech company from the Czech Republic, Brno is considered the actual tech hub in the country. Richard explained that "thanks to investments in ICT infrastructure, not only Prague, but also other Czech regions are becoming attractive destinations. Brno, the second largest city in the Czech Republic, is considered to be the Czech IT centre, where the needs of companies are fulfilled by skilled specialists from institutions focusing on research and development and advanced ICT infrastructure. Ostrava has also received international recognition in recent years thanks to projects such as IT4Innovations."

SEO (search engine optimization) is the process of optimizing your website in order to get a higher ranking in organic search results and consequently more organic traffic.

SEO is a long term strategy and requires advanced knowledge of ranking algorithms and some technical background, to be able to optimize websites for popular search engines like Google, Bing, Yahoo, DuckDuckGo, etc.

According to the latest survey on digital marketing conducted by TechBehemoths, about 70% of IT companies revealed that SEO is their main channel for leads, meaning that it’s a vital marketing activity that generates traffic, prospects and sales.

Some of the benefits of SEO are:

• Free organic traffic
• Brand awareness 
• Better control over brand traffic
• A vital marketing channel for leads & sales
• Supports other channels: social media, paid ads, direct traffic, etc.
• Optimizes your advertising budget
• Usually, has a higher conversion rate
• Gives you a competitive advantage
• Is a good long term investment, generating decent results

It’s not easy to find a reputable SEO company, as some SEO agencies used to provide questionable/suspicious services in the past, and lots of businesses became reluctant to pay for search engine optimization services.

When looking for and choosing an SEO service provider, you should consider a lot of aspects. Ideally, you should do some basic research, set up clear goals and ask yourself a few questions before hiring a company.

Here are some things to look for when searching for SEO agencies to partner with:

• Expertise
• Portfolio
• Years in business
• Case studies
• Price (expect to pay at least $30 / hour if you’re hiring an agency)
• Approach and particularities (technical SEO, link building, content optimization, etc.)
• Communication and reporting

TechBehemoths lists more than 30,400 SEO companies from all over the world. Check out their profiles and feel free to get in touch with them.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results based on your requirements and shortlist the companies.

SEO and search in the AI era

SEO has dramatically changed since the launch of chatbots like ChatGPT, Perplexity, Claude, etc. (post end of 2022), and disrupted the whole search industry for both business owners/publishers and users who search on the web.

User interaction has completely changed, with more users opting for natural language questions instead of search keywords.

While the traditional 10 blue links in Google or Bing are not gone, their importance has shifted , as traditional search engines now integrate summarized answers via AI (Eg. Google AI Overviews, Bing Copilot Search).

Traditional search engines are shifting to chatbot-like interfaces, where users discuss with AI and get relevant and customized answers, just like in ChatGPT or Claude.

This is good and bad news for both business owners and users.

On the positive side, AI chatbots offer endless possibilities for content creation, automation, customization, app/software development, etc. and the entry point is really low. But there are downsides too:

There have been many concerns that AI systems are using copyrighted content to train themselves and generate answers without giving credit or sending referral traffic to the original content creators.

Users can experience AI hallucinations (made up, false information), no real-time data, bias and might diminish critical thinking and evaluation of multiple sources to create an opinion or an action.

SEO is still the foundation

Being present and visible in both search engines and chatbots is critical these days. SEO is the foundation for that, as chatbots operate in a similar way: they use their large language models (LLMs) to answer questions and 3rd party sources (Bing index, web APIs, etc.) to provide real time or recent info and citations/sources within the answers.

If your website is present in Google or Bing index and ranks well in their organic search results, it’s most likely that it will be often cited in chatbots (although it’s not directly correlated).

This is why a new type of SEO has emerged: AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization) which is basically SEO for AI.

To make sure that your website ranks well and is present in traditional search index and AI based search engines, you still need to have a good technical SEO foundation. Here are some fundamental aspects that you need to consider:

• Robots.txt - should be properly configured so that search engines can access your website

• Crawlability - make sure you have a sitemap and meta robots tags on pages that you want or don’t want to appear in search results

• Duplicate content - implement canonical tags, so that search engines know what are the primary/preferred pages to be indexed and ranked/cited.

• Site speed - is essential for users and search engines. Your web pages should load fast on all kinds of devices.

• Mobile first - smartphones are the primary devices for most users, so having a mobile-first website is highly recommended. For more advanced sites with high traffic volumes: PWA and mobile apps could work too.  

• Schema markup - chatbots and search engines rely on structured data to better understand your pages and the type of content you are serving to users. Common schema types can be: local business, event, product, review, rating, etc.

There are other parts of SEO that should be also considered like content creation and backlink/citation building.

Content creation is a significant part of SEO and many companies choose to either outsource or automate the process by using AI tools. It’s important to note that search engines don’t penalize content created by AI, however the quality of content is vital and often content created at scale with AI, doesn’t present much value.

This is why SEO agencies can have a smart/modern approach where they use humans/professionals and AI to help them create valuable content, not just generate content that has no value.

Before you hire an SEO agency it’s important to ask and know exactly how they use AI and what’s their workflow.

Some agencies offer link building/citation building services. Our advice is to avoid bulk/automated link submission services and opt for customized and high quality link building services. Focus on quality rather than quantity.

Managing technical SEO can be overwhelming, hence you can opt for reliable SEO agencies that can make sure your website is up and ranking in search engines, while you can focus on achieving the desired business results.

How to shortlist SEO agencies for your projects?

Finding the right SEO agency for your projects might be a difficult task. That’s why, TechBehemoths offers a few tools to facilitate this process:

Search

Simply search for SEO related services and include the desired location (city or country) and browse the listings. Look at companies with awards, positive reviews, great/excellent profile strength and strong portfolios. 

Feel free to get in touch with the right companies directly from listings.

Advanced filter

Use the advanced filter to narrow down your search results by lots of handy criteria like: location, technologies and tools, team size, hourly rate, review count and rating, and many more. 

You can also sort the filtered results to get a more organized view of your shortlisted companies.

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Submit project

Head over to Submit project techbehemoths.com/project-submission and include your project description and specifications, and our system will match it with the best possible tech service providers. You will get a list of curated companies ready to execute your projects.