Brisbane is one of the most popular cities in Australia and also a tech center with regional impact in Queensland. What else makes Brisbane an important tech center in Australia, is the city’s investment in business research and development, tech & IT education, and skilled workforce. All in all, the core of the IT industry is considered human capital - professionals that choose a career in IT.  

However, in order to achieve the desired results and be able to invest in professionals, Brisbane needs, and has an excellent infrastructure that supports all business, career, and educational processes. For example, several leading universities are located in Brisbane - the University of Queensland, Queensland University of Technology, and Griffith University. These educational centers are the key to raising young professionals that will deliver in the near future high-quality services for IT and tech companies, but not only. 

Just like in other Australian cities, the IT sector in Brisbane is connected to the rest of the key industries for proficient digitalization. In this way, the Brisbane Digital Strategy aims to double the number of companies that sell products and services online. Another goal of the program is to increase by 35% the productivity growth achieved through digital technologies. 

When it comes to the average salary of IT professionals in Brisbane, the numbers show $59K/year, which is considerably lower than in Sydney ($84K/year), but at the same time, it’s the highest salary in Queensland - which makes the job attractive and the IT projects cheaper in Australia. 

According to  Bubble, Brisbane also has IT accelerators, incubators, and startup programs that grow businesses and invest in IT infrastructure. Igniting Mets Accelerator and Hot DesQ are only a few out of many programs to name. 

All in all, Brisbane has a great potential for becoming one of the regional leaders in IT & tech. It all depends on government policies, investments, and human capital. 

SEO (search engine optimization) is the process of optimizing your website in order to get a higher ranking in organic search results and consequently more organic traffic.

SEO is a long term strategy and requires advanced knowledge of ranking algorithms and some technical background, to be able to optimize websites for popular search engines like Google, Bing, Yahoo, DuckDuckGo, etc.

According to the latest survey on digital marketing conducted by TechBehemoths, about 70% of IT companies revealed that SEO is their main channel for leads, meaning that it’s a vital marketing activity that generates traffic, prospects and sales.

Some of the benefits of SEO are:

• Free organic traffic
• Brand awareness 
• Better control over brand traffic
• A vital marketing channel for leads & sales
• Supports other channels: social media, paid ads, direct traffic, etc.
• Optimizes your advertising budget
• Usually, has a higher conversion rate
• Gives you a competitive advantage
• Is a good long term investment, generating decent results

It’s not easy to find a reputable SEO company, as some SEO agencies used to provide questionable/suspicious services in the past, and lots of businesses became reluctant to pay for search engine optimization services.

When looking for and choosing an SEO service provider, you should consider a lot of aspects. Ideally, you should do some basic research, set up clear goals and ask yourself a few questions before hiring a company.

Here are some things to look for when searching for SEO agencies to partner with:

• Expertise
• Portfolio
• Years in business
• Case studies
• Price (expect to pay at least $30 / hour if you’re hiring an agency)
• Approach and particularities (technical SEO, link building, content optimization, etc.)
• Communication and reporting

TechBehemoths lists more than 26,900 SEO companies from all over the world. Check out their profiles and feel free to get in touch with them.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results based on your requirements and shortlist the companies.