IT is the fastest-growing sector of the republic’s economy. Hardware is the largest segment, with 55% percent, the ICT market in Albania is the second-largest segment with 30% and software represents 15% of the ICT market.

Some of the advantages of Albania are the skilled and low-cost workers with high English skills and ICT-related education, a good infrastructure, and low taxes for corporations. The sector has constant growth, and it supplies other countries with well-educated IT professionals. 

Also, Albania’s outsourcing industry is expected to reach $57,42 million in 2025, and today there are over 40,000 professionals in the ICT and BPO sector. Information technology sourcing (ITO) will continue to offer the majority of the employment in the industry.

Why Should Somebody Work With Albanian Companies?

There are many reasons to work with Albanian companies, from the highly qualified professionals, the low salaries, with software engineers' median salary being $1,260 - $2,508 a month with 1 to 2 years of experience, the low taxes for companies, to the constant growth of the industry, and being near the European Union.

These are some of the advantages of working with Albanian companies: the low cost while still being a country near the EU, also the transit is easy with Albania because of the advantage of having a Schengen Visa and no need to have a national entry visa, which makes business easier.

There’s a good cost-safety relation with outsourcing IT projects to this country, which is why there are companies in over 37 countries, including Europe, North America, Asia, Australia, the Middle East, and the Scandinavian countries. There are also a good number of international companies, such as Switzerland, Sweden, France, the UK, and Malta that are developing IT products in Albania for other markets and providing cheaper costs to multinational IT companies. 

What Somebody Should Be Aware of When Working With IT Companies From Albania.

The first thing you have to be aware of is that Albania is not in the European Union, so there may be different rules and laws, and of course, you are not under the protection of some EU Agreements or laws; this also applies to some international agreements. It is important to say that Albania is a generally speaking safe country, but there are a few things to take into account when working with IT companies. If you plan to have a meeting, there’s a high risk of natural disasters. Unfortunately, the country has some geographical features that make earthquakes, floods, torrents, and droughts something normal. In addition to this, some terrorist attacks have happened since the year 2000 (8). Organized criminal groups are active, particularly in the northern areas at the border with Kosovo, but shooting incidents can also happen in Skopje, which is the capital of the country. Also, gunfire can be heard as part of a celebration.

In other aspects, fake companies' scams can occur, but they are not too common. The safety is compromised in some parts of the region, but while working with this industry as outsourcing services, there are no more risks than in other countries in the region. It is important to find companies with proven experience. There are a lot of big companies that work as usual from other countries in the region without any noticeable incidents. Be sure that the company follows international best practices and everything is according to the law.

How Reliable Are IT Companies From Albania?

With the fast growth of the IT industry in the country, scams grow too, but generally speaking, Albanian companies are certainly reliable. Some laws can help with this, some of the industry-specific laws are the following:

• Agreement between Albania and the EU for the “Horizon 2020” program.
• Law of Copyrights.
• Methodology for Assessing the Value of Information Technology.

The ICT industry is really an important piece of the general economic situation of the country, even if it’s not its main driver. Also, Albania is ranked #41 on the Mobile SpeedTest Global Index 2025. And for desktop, mobile, and tablet median speed was 104.11Mbps download and 17.53Mbps upload speed.

How Does the IT Industry in Albania Relate to the Neighboring Regions/Countries?

In relation to this, we will analyze the IT industry in Albania, Kosovo, and other countries.

Albania has a very young working population, with 69% of the employees being between 25 and 29 years old. Their major market to export to is Italy, with 24% of IT services. Also, this country has the lowest corporate tax rate for those companies whose activity is software development, and the country has a very strong entrepreneurial potential, while the government continues to boost laws and strategies to help with this.

The ICT sector in Kosovo has a positive trade balance, where 78% of the companies export services, being 27% to Switzerland and 23% to Germany. Also, the government works with laws and opportunities to offer strong learning in IT and English skills.

Bulgaria is a very attractive country for IT and business production outsources, with its software development outsourcing sector rising significantly to $900 million and the expansion of the ICT industry by 300% valued at 2.5 billion euros. We can also see its good development, as in 2024 it was ranked 38th by the Global Innovation Index.

After bad performances from 2014 to 2016, Greece has stabilized the IT sector and, from 2017, started to show slow but steady growth. In 2025, the software market is expected to reach $446.9 million, with the dominant segment Enterprise Software with a market value of $189.02 million the same year, according to Statista. Their internet connection is up to standards, having a solid 4G network and ranked the 32nd globally with a download speed of equal to 123.93 Mbps and an upload 16.29 Mbps.

We also need to have a look at Romania’s industry to finish this section. This country has particularly well-qualified management and technical workers; the current trends in outsourcing in Eastern Europe have allowed Romanian IT service providers to establish themselves in a high position when compared with other European competitors. This country is the 6th in the world, regarding IT certified specialists per capita, ahead of Germany, the UK, and Canada, because of their multilingual and technical skills.

Albanian ICT in 2025

It's 2025 already, and Albania is still not an EU member state, which makes the country's ICT sector lose multiple opportunities for its tech industry. However, things don't look so bad after all - between 2021-2024, the EU is financing Albanian tech capabilities with more than 455 million euros. The funds will be used to power up the startup ecosystem and encourage tech entrepreneurship. So, with some funds and a lot of ambition, the Albanian tech industry has all the chances to shine on the European stage.

Conclusion

Albania is a good country in terms of IT industry development. You can find qualified professionals and companies with cheap prices for outsourcing services. The law and the taxes are also favorable, and there are a lot of companies from other countries that develop their companies and services in this country. It’s needed to be aware of some aspects that we already discussed in the relevant section, as it’s generally a safe country, there are some things you have to be aware of such as the possibility of natural disasters, scams or terrorist attacks, if you are trying to outsource your products or services to this country, the majority of these aspects will not affect you as you don’t have to be there, but be aware of the scams and always choose companies and professionals with proven experience to work with, and then you’ll be able to get all the benefits of outsourcing your services to this country and also helping them to boost their ICT industry.

SEO (search engine optimization) is the process of optimizing your website in order to get a higher ranking in organic search results and consequently more organic traffic.

SEO is a long term strategy and requires advanced knowledge of ranking algorithms and some technical background, to be able to optimize websites for popular search engines like Google, Bing, Yahoo, DuckDuckGo, etc.

According to the latest survey on digital marketing conducted by TechBehemoths, about 70% of IT companies revealed that SEO is their main channel for leads, meaning that it’s a vital marketing activity that generates traffic, prospects and sales.

Some of the benefits of SEO are:

• Free organic traffic
• Brand awareness 
• Better control over brand traffic
• A vital marketing channel for leads & sales
• Supports other channels: social media, paid ads, direct traffic, etc.
• Optimizes your advertising budget
• Usually, has a higher conversion rate
• Gives you a competitive advantage
• Is a good long term investment, generating decent results

It’s not easy to find a reputable SEO company, as some SEO agencies used to provide questionable/suspicious services in the past, and lots of businesses became reluctant to pay for search engine optimization services.

When looking for and choosing an SEO service provider, you should consider a lot of aspects. Ideally, you should do some basic research, set up clear goals and ask yourself a few questions before hiring a company.

Here are some things to look for when searching for SEO agencies to partner with:

• Expertise
• Portfolio
• Years in business
• Case studies
• Price (expect to pay at least $30 / hour if you’re hiring an agency)
• Approach and particularities (technical SEO, link building, content optimization, etc.)
• Communication and reporting

TechBehemoths lists more than 30,400 SEO companies from all over the world. Check out their profiles and feel free to get in touch with them.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results based on your requirements and shortlist the companies.

SEO and search in the AI era

SEO has dramatically changed since the launch of chatbots like ChatGPT, Perplexity, Claude, etc. (post end of 2022), and disrupted the whole search industry for both business owners/publishers and users who search on the web.

User interaction has completely changed, with more users opting for natural language questions instead of search keywords.

While the traditional 10 blue links in Google or Bing are not gone, their importance has shifted , as traditional search engines now integrate summarized answers via AI (Eg. Google AI Overviews, Bing Copilot Search).

Traditional search engines are shifting to chatbot-like interfaces, where users discuss with AI and get relevant and customized answers, just like in ChatGPT or Claude.

This is good and bad news for both business owners and users.

On the positive side, AI chatbots offer endless possibilities for content creation, automation, customization, app/software development, etc. and the entry point is really low. But there are downsides too:

There have been many concerns that AI systems are using copyrighted content to train themselves and generate answers without giving credit or sending referral traffic to the original content creators.

Users can experience AI hallucinations (made up, false information), no real-time data, bias and might diminish critical thinking and evaluation of multiple sources to create an opinion or an action.

SEO is still the foundation

Being present and visible in both search engines and chatbots is critical these days. SEO is the foundation for that, as chatbots operate in a similar way: they use their large language models (LLMs) to answer questions and 3rd party sources (Bing index, web APIs, etc.) to provide real time or recent info and citations/sources within the answers.

If your website is present in Google or Bing index and ranks well in their organic search results, it’s most likely that it will be often cited in chatbots (although it’s not directly correlated).

This is why a new type of SEO has emerged: AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization) which is basically SEO for AI.

To make sure that your website ranks well and is present in traditional search index and AI based search engines, you still need to have a good technical SEO foundation. Here are some fundamental aspects that you need to consider:

• Robots.txt - should be properly configured so that search engines can access your website

• Crawlability - make sure you have a sitemap and meta robots tags on pages that you want or don’t want to appear in search results

• Duplicate content - implement canonical tags, so that search engines know what are the primary/preferred pages to be indexed and ranked/cited.

• Site speed - is essential for users and search engines. Your web pages should load fast on all kinds of devices.

• Mobile first - smartphones are the primary devices for most users, so having a mobile-first website is highly recommended. For more advanced sites with high traffic volumes: PWA and mobile apps could work too.  

• Schema markup - chatbots and search engines rely on structured data to better understand your pages and the type of content you are serving to users. Common schema types can be: local business, event, product, review, rating, etc.

There are other parts of SEO that should be also considered like content creation and backlink/citation building.

Content creation is a significant part of SEO and many companies choose to either outsource or automate the process by using AI tools. It’s important to note that search engines don’t penalize content created by AI, however the quality of content is vital and often content created at scale with AI, doesn’t present much value.

This is why SEO agencies can have a smart/modern approach where they use humans/professionals and AI to help them create valuable content, not just generate content that has no value.

Before you hire an SEO agency it’s important to ask and know exactly how they use AI and what’s their workflow.

Some agencies offer link building/citation building services. Our advice is to avoid bulk/automated link submission services and opt for customized and high quality link building services. Focus on quality rather than quantity.

Managing technical SEO can be overwhelming, hence you can opt for reliable SEO agencies that can make sure your website is up and ranking in search engines, while you can focus on achieving the desired business results.

How to shortlist SEO agencies for your projects?

Finding the right SEO agency for your projects might be a difficult task. That’s why, TechBehemoths offers a few tools to facilitate this process:

Search

Simply search for SEO related services and include the desired location (city or country) and browse the listings. Look at companies with awards, positive reviews, great/excellent profile strength and strong portfolios. 

Feel free to get in touch with the right companies directly from listings.

Advanced filter

Use the advanced filter to narrow down your search results by lots of handy criteria like: location, technologies and tools, team size, hourly rate, review count and rating, and many more. 

You can also sort the filtered results to get a more organized view of your shortlisted companies.

There is an option to save your filter results and choose to receive notifications if new companies meet your filter criteria.

Submit project

Head over to Submit project techbehemoths.com/project-submission and include your project description and specifications, and our system will match it with the best possible tech service providers. You will get a list of curated companies ready to execute your projects.