Perth has a rapidly evolving start-up and innovation ecosystem. In recent times, there has been a rapid increase in the number of active technology and digital start-ups in Western Australia. The sector supports thousands of new jobs in early-stage scalable technology businesses that are supported by a thorough network of shared working spaces.

The City of Perth is focused on the growth and development of the technological, innovation, and entrepreneurial sectors within Perth. A key aspect of support for this area involves the encouragement of clustering, collaboration, and coordination across industry sectors. The current level of development occurring within the creative and technology industries will continue in line with new and emerging opportunities within these sectors.

The City recognizes that the continued growth of this sector is important to the city’s economic diversity and will help position Perth as a center of knowledge and innovation excellence. The development of the knowledge-based economy, globalization, and international competitive pressures have increased the importance of creativity and innovation in local economies.

Perth also has a number of accelerators, incubators, and startup programs that support the IT and tech industries. Among the most notable are Vocus Upstart, HARVEST accelerator, Plus Eight Accelerator, and Quantum TX. Each of these accelerator programs creates a friendly environment and increases the business, software, and tech capabilities of the city overall. 

When it comes to salaries in the IT industry, Perth is located somewhere between Brisbane and Sydney, with an average sector wage of $68K/year. For young professionals, this may be an attractive place where to start or continue their careers. At the other end of the table, potential clients who are interested in developing a digital project in Australia may find prices a bit higher than expected. However, everything depends on the company, portfolio, experience, number of employees, and location in the city. 

Overall, Perth has the capacity to become one of Australia’s most important tech centers and attract new investment opportunities for local projects and companies. 

 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.