New Delhi, the Indian capital, is one of the largest IT hubs in the world, with a continuously growing rate. It is a place where IT companies start their serious business, but only the best survive. Also, New Delhi, alongside Mumbai, provides a huge variety of offers for potential clients and businesses. 

Beyond being the Indian capital, New Delhi is also the financial center of the country, attracting startups, IT companies, and tech giants, as well as promising better wages than in other regions. On the other side of the table, you can find more expensive rentals and lifestyles, which leads to a considerable difference in prices compared to other Indian tech centers. 

The huge diversity of companies leads to a lower average salary for the IT industry. In this way, according to Glassdoor, the average yearly wage of an IT employee reaches $14,305 USD. Compared to Mumbai, the wage is lower, but some companies offer even  $25K USD/year. 

Like in most of the Indian cities, New Delhi-based IT companies also provide BPO (Business Process Outsourcing) services, which is considered a good alternative to local market-focused companies due to high competition and lower price demands. 

The most accessed and required IT services in New Delhi are almost the same as in any other typical tech hub. The leading position is held by Software development, followed by Web development and UI/UX. The fourth position is IT project management and content management services, such as rewriting, copywriting, and SEO. 

The huge size of New Delhi should generate enough professionals for the local IT industry, but things look a bit different. New Delhi’s tech companies’ main challenge is a skilled professionals shortage. The deficit is caused by other emerging tech centers in India, which are more attractive to young IT graduates. Many choose to relocate for cheaper lifestyles and better wages, and cities like Bengaluru or Mumbai are a good alternative. 

With all these, the capital remains in a leading position in terms of companies and employees in the national tech sector. 

We invite you to discover all IT companies from New Delhi listed on TechBehemoths.

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.