Karachi is the capital city of the Sindh region of Pakistan, with a population of over 18 million as of 2025. It is located on the coast of the Arabic Sea, and is known for its commercial and entrepreneurial activities. 

At the same time, Karachi is a hub for software developers and the future home of the country's largest IT Park, which should be launched by 2026, according to the Federal IT Minister of Pakistan.

The Karachi talent pool and IT capabilities got the attention of the Korean Officials, who plan to establish an IT center in Karachi due to low labor costs and taxes. The announcement was made in July 2023. The center should support both professionals and companies that operate and work in the Information and Technology Industry in the city. While there’s no deadline for when the IT center is planned to be launched, the Korean Chamber of Commerce and Industry (KCCI) stated that the center would be the second one in the region, after they opened a similar center in Bangladesh. 

Notable multinational companies established in Karachi, including IBM, Amazon, Google, and Microsoft, hire young and veteran professionals from the city and the neighboring regions. 

As for the talent pool in Karachi, the Pakistani National Labor of Statistics mentioned that there are over 300,000 tech professionals in 2024. 

According to Glassdoor, the base pay for a software engineer in Karachi could reach up to $9,995 per year, which makes it one of the most affordable cities to hire tech professionals. 

Another interesting fact about the IT industry in Karachi is the amount of money raised by startups in 2024 and 2025. Pakistani startups, including those in  Karachi, raised $42.5 million in 2024 through VC funds. In 2025, the Karachi Educational City Special Technology Zone received 100 million euros for future innovations. 

To sum up, Karachi is not only a fast-growing city in terms of technology but also one of the most affordable in the region. In light of the upcoming events, new IT parks, and investments, it is possible to predict a higher hourly rate for tech professionals and more developed IT capabilities in this direction.

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

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Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

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