Istanbul is the largest city in Turkey, located in both Europe and Asia, and is an important center for research and technological development. 

The city is home to one of the largest technology parks in Europe - Technopark Istanbul, which in recent years, has become a major center for innovation and entrepreneurship in Turkey, 

helping in launching a number of successful startups, supporting the growth of technology companies, and creating jobs.

The Turkish government invests significantly in the technology sector and implements various policies to attract and retain tech companies, such as tax breaks and grants.

Many large tech companies like Google, IBM, Microsoft, and SAP have offices here and are investing in Istanbul, expanding their presence in the city. For example, IBM is working on a number of smart city projects with the city government.

By the way, Istanbul is one of the most important cities in Turkey in terms of adopting smart city technology. The city government has invested in a variety of smart city technologies, including:

• Intelligent traffic management systems

• Intelligent parking systems

• Intelligent public transport systems

• Intelligent waste management systems

• Intelligent lighting system

Even though, Istanbul is still a relatively young tech city, it is growing quite fast and this is also due to the universities in the city that produce qualified graduates and, therefore experienced workers in technology. The best universities of the city are Istanbul Technical University and Boğaziçi University. The city’s focus is on software development, e-commerce, fintech, and artificial intelligence.

Istanbul organizes various tech-related events and conferences, that showcase the city's tech potential like the Webrazzi Summit and Startup Istanbul, which attract tech enthusiasts, and investors, from around the world.

Even though Istanbul faces a range of challenges as well such as traffic congestion, regulatory hurdles, and economic disparities Istanbul is a promising city with a lot to offer.

If you are interested in working with a technology company in Istanbul, there are many companies in Istanbul covering a variety of services and industries. All you have to do is use the filter and choose the company that best suits your needs. You have no obligation to hire any of them and it is absolutely free.

 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.