Israel’s information and communication technology (ICT) developments were initially fueled by geopolitical needs. Defense-related research and development (R&D) had a significant impact on the start of Israel’s industrial sector, the higher education system in science and engineering, the research community, and the structure of the ICT industry workforce.

Throughout the years, Israel has become an ICT hub for developers in software, data communications, electro-optics, hardware design, and internet technologies, including cybersecurity software. High-technology industries include medical technology, biotechnology, agricultural technology, materials technology, and military technology, all of which use ICT in their final products

Why you should work with Israeli IT companies

There are more than 6,600 startups in Israel's small and connected economy, 14 times the concentration of startups per capita in Europe. And while Israel has just 0.1% of the world's population, the nation attracts 19% of global investment in cybersecurity, ranks number one globally in Research and Development expenditures per GDP, and attracts the highest rate of venture capital funding per capita in the world — some $674 per capita in 2018, according to a report by Start-Up Nation Central (SNC) and PwC Israel.

What to pay attention to when working with Israeli IT companies

Even though Israel is considered one of the leading countries where companies perform well in cybersecurity, business intelligence, and blockchain technology, the IT companies are lacking highly qualified professionals that can compete on the global IT market. This is mainly because most of the skilled IT professionals are being engaged in the government-controlled IT industry and develop web and software solutions for homeland security, according to ”Privacyshield”. 

For potential foreign clients, this means that private IT companies will not provide world-class level digital solutions and services for their projects in most cases. However, Tech Behemoths recommends performing deep research in finding the fit agency for your project needs. 

How reliable are Israelian IT companies

Having the US business model as a reference, Israelian companies are considered some of the most trusted on the global IT market. Even though not all companies perform the same in providing IT services and digital solutions for foreign clients, almost all Israeli companies follow the best international practices in project management and communication, according to „The Economist”

How does the Israeli IT industry relate to the neighboring countries

A well developed IT infrastructure that attracts many multinational corporations and IT companies is one of the advantages of Israel in the region. On the regional level, the Israelian IT industry competes tightly with the Egyptian one, as the two countries are close with the number of people enrolled in the IT industry and as well the number of companies providing IT services on the local market.

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The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

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• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.