Israel’s information and communication technology (ICT) developments were initially fueled by geopolitical needs. Defense-related research and development (R&D) had a significant impact on the start of Israel’s industrial sector, the higher education system in science and engineering, the research community, and the structure of the ICT industry workforce.

Throughout the years, Israel has become an ICT hub for developers in software, data communications, electro-optics, hardware design, and internet technologies, including cybersecurity software. High-technology industries include medical technology, biotechnology, agricultural technology, materials technology, and military technology, all of which use ICT in their final products.

Why You Should Work With Israeli IT Companies

There are more than 6,600 startups in Israel's small and connected economy, 14 times the concentration of startups per capita in Europe. And while Israel has just 0.1% of the world's population, the nation attracts 19% of global investment in cybersecurity, and ranks number one globally in Research and Development expenditures per GDP. The Total Capital Raised in Venture Capital is expected to reach $5.65 billion in 2025, and the major part is the later-stage market, with an expected market volume of $2.61 billion the same year, according to Statista.

What to Pay Attention to When Working With Israeli IT Companies

Even though Israel is considered one of the leading countries where companies perform well in cybersecurity, business intelligence, and blockchain technology, the IT companies are lacking highly qualified professionals who can compete on the global IT market. This is mainly because most of the skilled IT professionals are being engaged in the government-controlled IT industry and developing web and software solutions for homeland security, according to ”Privacyshield”. 

For potential foreign clients, this means that private IT companies will not provide world-class digital solutions and services for their projects in most cases. However, Tech Behemoths recommends performing deep research to find the right agency for your project needs. 

How Reliable Are Israeli IT Companies

Having the US business model as a reference, Israeli companies are considered some of the most trusted on the global IT market. Even though not all companies perform the same in providing IT services and digital solutions for foreign clients, almost all Israeli companies follow the best international practices in project management and communication, according to „The Economist.”

How Does the Israeli IT Industry Relate to the Neighboring Countries?

A well-developed IT infrastructure that attracts many multinational corporations and Israeli IT companies is one of the advantages of Israel in the region. On the regional level, the Israeli IT industry competes tightly with the Egyptian one, as the two countries are close with the number of people enrolled in the IT industry and the number of companies providing IT services on the local market.

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 12,000 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost. 

PPC (pay per click) advertising in the era of AI

In 2026, AI-powered search engines and chatbots, including conversational search and generative results, are reshaping how users interact with search engines making it even harder for businesses to generate free organic traffic and convert visitors into customers.

In addition to traditional search engines, users increasingly turn to AI assistants and conversational platforms to ask questions, compare services/products, and receive instant recommendations. Instead of clicking through multiple websites, users often receive summarized answers generated by AI systems.

This shift means brands must optimize not only for rankings, but for credibility, authority, and structured content that can be referenced by AI-driven systems. Building expertise, publishing trustworthy content, and strengthening brand presence across multiple platforms are now essential components of modern search visibility.

All this requires a significant amount of effort and knowledge in the area of SEO/AEO/GEO + it’s a long term investment. For faster result and return on investment (ROI) pay per click advertising is recommended.

Creating different types of content and making sure it’s indexed in search engines might not be enough. PPC advertising makes it easier to test and understand what works and what doesn’t, as you can measure the conversion rate and cost per conversion instantly.

Where to advertise your business?

Pay per click model works on different platforms. The biggest one is obviously Google search, but there are other platforms too, for example:

• Search engines - Google, Bing, Yahoo

• Social media - Facebook, Pinterest, Linkedin

• Native advertising platforms - Outbrain, Taboola, Paved

• AI chatbots - ChatGPT, Gemini, Microsoft Copilot

Bing and Yahoo for example support both display and search ads using the PPC model. While Google is the market leader and has the biggest market share, alternative search engines could be also productive if used right.

How to estimate the budget?

Many PPC platforms like Google ads have built in Keyword discovery tools and forecasts to estimate the approximate cost and number of conversions based on the list of keywords and cost per click/conversion. 

These tools don’t give you the actual numbers though, but can be used as a reference to get a general idea in terms of cost.

To find reliable PPC advertising agencies, feel free to use the submit project tool on TechBehemots. The system will look at your project requirements and match you with the best companies to consider for your job.