Gurgaon, the nearest city to Delhi started as farmland and evolved to a tech hub, probably one of the most important in India. It’s proximity to Delhi gives the city political power to take decisions in its favor, which is one very important key factor why IT companies choose this city.  Additionally, the diversity of companies here is huge, from telecom to automotive and heavy industry, it is possible to find almost everything, just like in Delhi, but for lower prices. Why? Because the real estate industry is not so burdened like in the big metropolitan cities - the same Delhi or Mumbai. 

Access to a valuable talent pool is also an important factor for attracting IT companies. Different It professionals with higher experience and probably better language skills are moving from Delhi to Gurgaon in the search for a cheaper but at the same time higher quality life. 

On top of everything, the city is already one of the most important outsourcing centers in India, considered by many big tech players the perfect place where you can find two very important resources: professionals and infrastructure. 

The most important branches of the IT industry in Gurgaon are software development, web development, and IT project management with a total share of 59% of the entire market demand. These fields are not exactly confronting a shortage, but more likely companies are searching for more experienced and certified professionals. 

Gurgaon is also the home of more than 250 Fortune 500 companies, which makes it even more attractive for young talents that seek for a promising career. But on the other hand, the market will soon be overwhelmed by companies and according to experts, it should expand by 35% until 2025. 

The average yearly wage for IT professionals in 2020 reached $7400 USD, which is within the national average limits, but as well is expected to grow since the quality and the prices per digital project are also expected to increase. 

All in all, Gurgaon is a great place for starting a new digital project, and also is a good alternative for old metropolitan cities. On Tech Behemoths it is possible to hit a TOP company that may provide exactly what you need. We invite you to discover some of the best companies in Gurgaon and rate them based on your experience.  

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.