Dhaka, the capital of Bangladesh, started its journey in the IT industry back in the 1990s, at the same time as the BPO boom in the region, and since then, the city has started to relaunch its economy and refocus on the IT sector more than on any other industry. At the same time, Bangladesh has founded an association that is in charge of the IT BPO processes and creates a window for all other IT companies in the city that are able and willing to export their services in the West. 

Even if Dhaka is somehow shadowed by many Indian cities in terms of IT services, when it comes to IT infrastructure, things are better, and Dhaka, the leading city of Bangladesh, is one of the largest software exporters in the region. 

On top of that, Dhaka’s human resources are considered one of the largest in the world, with high development potential. Over 45% of its population is youngsters under 25, who, under proper education and training, can become talented developers, designers, marketers, and overall highly qualified IT professionals. 

Another important fact about Dhaka companies is the pricing for IT & software services. So, from the top 250 IT locations in the world, Dhaka is relatively cheap compared to the neighboring competitive cities. According to a study published by Everest Group, operational costs in Dhaka are 16 to 20% cheaper than in Bangalore, India,  and 21.4% cheaper than in Cebu, Philippines. This makes Dhaka a potential leading city in attracting investments into the BPO industry. 

When it comes to the salary range in Dhaka, the average base pay of a Java Developer is estimated to be $2,949/year. Compared to Bangalore ($7,660/year) and Cebu ($17,609/year), Dhaka developers are cheaper, but not less professional, since the IT and software development studies are in the top preferences of youngsters, who receive a relatively good education in the system. 

Dhaka also has several accelerators, incubators, partnership programs, and associations in the IT industry that are meant to consolidate the position of companies regionally and stimulate their development. Ygap, F6S, YSI Bangladesh, and Startup Dhaka are only a few to name among the top such programs located there. 

All in all, Dhaka is a continuously growing city that has high regional potential that could become, in the long run, a competitive tech hub. It all depends on investments, government, and innovation.

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 12,000 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost. 

PPC (pay per click) advertising in the era of AI

In 2026, AI-powered search engines and chatbots, including conversational search and generative results, are reshaping how users interact with search engines making it even harder for businesses to generate free organic traffic and convert visitors into customers.

In addition to traditional search engines, users increasingly turn to AI assistants and conversational platforms to ask questions, compare services/products, and receive instant recommendations. Instead of clicking through multiple websites, users often receive summarized answers generated by AI systems.

This shift means brands must optimize not only for rankings, but for credibility, authority, and structured content that can be referenced by AI-driven systems. Building expertise, publishing trustworthy content, and strengthening brand presence across multiple platforms are now essential components of modern search visibility.

All this requires a significant amount of effort and knowledge in the area of SEO/AEO/GEO + it’s a long term investment. For faster result and return on investment (ROI) pay per click advertising is recommended.

Creating different types of content and making sure it’s indexed in search engines might not be enough. PPC advertising makes it easier to test and understand what works and what doesn’t, as you can measure the conversion rate and cost per conversion instantly.

Where to advertise your business?

Pay per click model works on different platforms. The biggest one is obviously Google search, but there are other platforms too, for example:

• Search engines - Google, Bing, Yahoo

• Social media - Facebook, Pinterest, Linkedin

• Native advertising platforms - Outbrain, Taboola, Paved

• AI chatbots - ChatGPT, Gemini, Microsoft Copilot

Bing and Yahoo for example support both display and search ads using the PPC model. While Google is the market leader and has the biggest market share, alternative search engines could be also productive if used right.

How to estimate the budget?

Many PPC platforms like Google ads have built in Keyword discovery tools and forecasts to estimate the approximate cost and number of conversions based on the list of keywords and cost per click/conversion. 

These tools don’t give you the actual numbers though, but can be used as a reference to get a general idea in terms of cost.

To find reliable PPC advertising agencies, feel free to use the submit project tool on TechBehemots. The system will look at your project requirements and match you with the best companies to consider for your job.