Explore Top Pay Per Click Companies in Colombia
We put at your service an interdisciplinary group, with training in business, communication, advertising, design, and engineering with the ability to...
We are a team of Senior Digital marketers focused on creating better digital experiences for the growth of your company. We are strategic, creative, t...
SMT Social Media & Technology is a Colombian agency focused on generating strategy in digital media, social media marketing, and community managem...
The Orange Lab is a digital advertising and marketing agency. It's a spin-off of NativApps business group (software development company), specialized...
La Caballería - Agencia de Marketing Digital is the Digital Marketing Agency for entrepreneurs who want to implement strategies that boost their sales...
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A performance-based award-winning global marketing agency offering custom-tailored marketing solutions. Resolving all your marketing needs under one r...
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We are an Inbound Marketing Agency focused on the creation of content; We make use of the “Inbound” methodology with different marketing and advertise...
Area3Design is an agency specialized in digital marketing consulting for people and companies that wish to have efficient campaigns. We offer quality...
Creative marketing agency helping marketing teams across the globe drive meaningful growth and engagement.
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NewBranDign born to meet the basic and advanced needs of the Colombian and Latin American markets through the creation and design of corporate image,...
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Elevate your game! Boost your brand and lead the charge in the new era of sports.
Our talent is based on the ability to interpret the needs of our clients and friends, which, together with the philosophy of our consulting and person...
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Vitamina7 Digital Marketing Agency in Bogotá We are a digital marketing agency we help SMEs in SEO positioning. We develop digital marketing strategie...
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At Zopp we believe in the magic that the internet has for the consumer fall in love, in the opportunities that exist with each click, in each keyword...
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Soutine Marketing & Social Media is a digital marketing agency, in which we adapt the new market trends to the needs of companies, expanding the v...
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We design and develop Web Pages adapted to your corporate image, taking a step further is important, the presence on the Internet of a company is mand...
Somos una agencia creativa con sede en Bogotá. Ofrecemos un servicio personalizado y apasionado a todos y cada uno de nuestros clientes con sede en Bo...
We are a company focused on web design based on Bogotá!
Kmedia specialize in the development of effective digital strategies. We gather consulting, creativity, and campaign execution in a single project. Km...
More than a Branding and Marketing agency, we are a group of people passionate about what we do with more than 10 years of experience, that we live in...
We are a digital marketing agency with solutions that will help you stay ahead of your competition, all based on thorough research and well thought ou...
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Our mission is to accompany our clients towards the achievement of their commercial objectives, supporting them with effective digital marketing strat...
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Somos el puente entre nuestros clientes y su público objetivo.
Te brindamos las herramientas que necesitas para mejorar tu Diseño Corporativo, Redes Sociales, Sitio Web o Tienda virtual, posicionamiento y SEO
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Colombian ICT Intdustry: General Profile
Colombia is now a strategic center when it comes to the outsourcing of IT and business services, with international investors attracted by the skills and size of its workforce, its favorable business climate, and its geographic location.
The sector has shown impressive growth, with Colombia receiving 387 new investment projects in the BPO, KPO, software, and IT services sector in the past seven years, according to fDi Markets and PRO COLOMBIA reports.
Why you should work with Colombia-based IT companies
One of the biggest draws for investors is the breadth and diversity of Colombian talent. Colombia has the second most qualified workforce in South America, according to the IMD World Talent Report 2016, ahead of countries such as Brazil, Peru, Chile and Venezuela.
Colombia's Ministry of Information Technology and Communications (MinTIC) certified more than 37,000 Colombians in digital skills in the third quarter of 2017, adding to the field of innovative developers in the software development sector.
Figures suggest there are more than 4,000 software and IT service companies across Colombia. About 3% of those are large companies, 80% of which are based in the central region of the country with four percent in the north, six percent in the west, four percent in the east, and the rest distributed across the country.
What you should be aware of when working with Colombian-bassed IT companies
South America tends to be a more attractive destination for the IT market, and Colombian IT companies and web agencies are taking advantage of this opportunity. However, there are several aspects that need to pay attention to when working with companies based in Colombia. Lack of experience, underdeveloped IT infrastructure and the incapacity of competing with the US and Europe IT companies create challenges and doubts for potential clients in whether to choose a Colombian IT company as a partner for their next web project, despite the cheap hourly rate it has to offer compared to the international global market.
How reliable are Colombian-based IT companies
Gartner Inc, an international consultancy company ranked Colombia as one of five destinations in Latin America to offer Business Process and Information Technology Outsourcing highlighting the country’s bilingual labor force and salary competitiveness within the sector. In addition, Everest Group the global consulting firm mentioned Colombia as an optimal market for finance and accounting outsourcing (FAO), legal process outsourcing (LPO), and business process outsourcing (BPO). Likewise, the company asserted the country’s strengths for its commerce.
How does Colombian IT infrastructure relate to the neighboring countries?
As the third-largest provider of IT services in Latin America after Brazil and Mexico with US$ 2.579 million (According to the International Data Corporation – IDC), Colombia is rising to the top due to its skilled workforce of more than 1.2 million professionals in the financial and services industry, incentives provided by the government, a continuous free trade agreement platform, competitive free trade zone regime, proximity, and connectivity to North America. These features and benefits have created an ideal business environment for venture capital firms and angel investors looking to invest in innovative and attractive opportunities.
What is Pay Per Click and what are its benefits for your projects?
Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.
The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.
PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.
According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).
PPC can help grow your business in multiple ways. Here are some advantages:
- Relatively easy to setup and launch
- Instant traffic
- Brand awareness
- Fast results (leads, sales)
- Cost effective (depends on multiple factors)
- Advanced targeting
- Can be tracked very accurately
- Precise control over your budget
Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:
- Experience - do they have experience in your market, language, etc.?)
- Portfolio - browse their portfolio and ask for more info
- Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
- Turnover time - PPC analytics and data is usually available within a few hours/days
- Communication and reporting - what’s the preferred communication channel and what reports are provided
There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.