Chennai is the second-largest software exporter in India, straight after Bengaluru, and also, is the home to many global tech giants, such as Verizon, eBay, PayPal. Why did such big companies decide to open offices in Chennai?! Simply because is the biggest startup incubator in India, and probably the place where most of the local professionals are attracted to. 

Of course, Chennai is far behind Mumbai; New Delhi, and Bengaluru when it comes to profit, but this is because most of the tech and IT businesses start in Chennai, but continue to grow and develop in Bengaluru, Mumbai, and other metropolitan cities.

Chennai is also a place where you can find plenty of SaaS companies - around 600, which engage in the system around 15,000 workers and has a yearly revenue of $1 billion USD, out of which $500 million were from funding only. 

The transformation of Chennai is more surprising since it was for a very long time a manufacturing center, also called by many the Detroit of India. And the effort for the digital transformation of Chennai only was huge, but it was worth it. 

According to data from Venture Intelligence, Chennai has become India’s fourth most active startup ecosystem, ahead of Hyderabad and Pune, and above all the city area is cheaper than other startup and tech hubs from India. But the wages are also lower - according to Glassdoor, the average yearly wage of a developer in Chennai is $7000+ USD, several times lower than Bengaluru for example. 

In case you are interested in working with IT companies based in Chennai, it’s good to know that you can choose out of 4000+ professional teams the one that suits you more, and here on TechBehemoths you can find the best of them

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.