Brisbane is one of the most popular cities in Australia and also a tech center with regional impact in Queensland. What else makes Brisbane an important tech center in Australia, is the city’s investment in business research and development, tech & IT education, and skilled workforce. All in all, the core of the IT industry is considered human capital - professionals that choose a career in IT.  

However, in order to achieve the desired results and be able to invest in professionals, Brisbane needs, and has an excellent infrastructure that supports all business, career, and educational processes. For example, several leading universities are located in Brisbane - the University of Queensland, Queensland University of Technology, and Griffith University. These educational centers are the key to raising young professionals that will deliver in the near future high-quality services for IT and tech companies, but not only. 

Just like in other Australian cities, the IT sector in Brisbane is connected to the rest of the key industries for proficient digitalization. In this way, the Brisbane Digital Strategy aims to double the number of companies that sell products and services online. Another goal of the program is to increase by 35% the productivity growth achieved through digital technologies. 

When it comes to the average salary of IT professionals in Brisbane, the numbers show $59K/year, which is considerably lower than in Sydney ($84K/year), but at the same time, it’s the highest salary in Queensland - which makes the job attractive and the IT projects cheaper in Australia. 

According to  Bubble, Brisbane also has IT accelerators, incubators, and startup programs that grow businesses and invest in IT infrastructure. Igniting Mets Accelerator and Hot DesQ are only a few out of many programs to name. 

All in all, Brisbane has a great potential for becoming one of the regional leaders in IT & tech. It all depends on government policies, investments, and human capital. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.