Bangladesh-based IT companies started to export software around two decades ago, joining the Business Process Outsourcing activity in the 1990’s.  In this period, the country diversified its services and got specialized in many areas of the IT sector. 

Based on a report delivered by Everest Group, in 2019 the value of the entire IT market in Bangladesh was of $0.9  - 1.1 billion and is expected to grow up to $4.6 billion by 2025. Also, the market registered a growth of 8,6% in the last year.  

Additionally, the government showed strong support for the local IT industry by promoting policies that facilitates the access of tech giants to the market and attracting investments. While most of the industry is focused on supporting in-country services, a significant number of IT players support regional and global development. 

Why you should work with Bangladesh-based web agencies & companies?

Most of the Bangladesh companies provide the same services as other global players do, but on a significantly smaller price, which makes these companies a good destination for budget projects which focus on quantity more than on quality. 

What to be aware of when working Bangladesh-based agencies

While the industry has improved its performance and seeks to compete with global IT destinations, Bangladesh companies lack in proficient management skills and high-end specialists that can provide a great experience.

Are Bangladesh-based Agencies reliable? 

The number shows that a lot of web agencies are founded and relocating to Bangladesh due to its cheap workforce, which means that locally you could find good companies for great prices. On the other hand, relatively low management & IT knowledge of locals, can be a reason to give a second thought about working with a Bangladesh web agency

How Bamgladesh IT sector relates to the neighboring countries

The ability to operate for significantly lower prices (20-30% cheaper) than India & Philippines made out of Bangladesh a good destination for outsourcing in the last 5 years for ICT companies from all around the world.  

All in all, Bangladesh is a promising country in terms of IT infrastructure and human potential, but it lacks discipline and business culture. Also, compared to other cheap resources that make a competition for Bangladesh, the country is expected to be among the most developed in south-east Asia in the close future. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.