Ahmedabad continues to remain the main city of Gujarat state in India, even after the capital was moved to Gandhinagar. And beyond the fact that the city is a fast-growing tech hub, the main reason for staying in focus is its trade and commercial connections and development. 

Additionally, the city has one of the most effective tech education systems, as the state invested in Ahmedabad’s science research more than in any other city in the region. Higher education quality is at good rates, which allows the city to benefit from an impressive number of young tech graduates each year, fueling IT companies with one of the world’s most precious resources - skilled workers. 

However, one of the biggest challenges Ahmedabad faces is retaining human capital within the city limits, as there are more attractive places in India that provide a more favorable environment for IT workers and industry.  

Salaries for IT professionals are midrange, not too big, and not extremely low: around $14K USD/year earns a Software developer and $21K USD/year an IT project manager. Compared to other cities and within the same industry, Ahmedabad IT companies offer decent compensation for IT professionals. 

The number of IT companies in Ahmedabad was estimated at 5600+ in 2019, but it could be more. Many skilled developers and designers choose to provide freelance services instead of opting for a company, as the salaries are comparable but the work schedule is more flexible in the first case. Also, BPO companies in Ahmedabad offer competitive salaries, but with different opportunities for skilled IT professionals, and as a consequence attract ~25% of the IT human resources. 

Even with these challenges, Ahmedabad remains one of India’s top IT destinations for companies, clients, and workforce, and is expected to grow in the next decade and surpass other IT centers from India and neighboring countries. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.