The UAE capital, Abu Dhabi is also growing its potential in the tech and IT industries. Alongside Dubai, the city has seen investments of over $250M in 2019 that were directed to startup incubators and accelerators. Increasing its business capacity, the city has also attracted foreign investments in the IT sector of over $125M in the past 5 years. Google, Microsoft, HP, and Apple are only a few of the tech giants present in the Emirate capital. 

Regarding accelerators, incubators, and startup programs Abu Dhabi has registered more than 10 programs ready to support the tech businesses and IT sector. Among the most notable names, there are Mohammed bin Rashid Innovations, Sheraa, Ma’an Social Incubator, or, ADGM Reglab. 

IT professionals in UAE are choosing Dubai over  Abu Dhabi, and following the trend, the city should attract more young professionals with facilities and lower living costs. On the other hand, the average salary in Abu Dhabi for IT professionals is competitive. According to Salary Expert, the average salary for such professionals is estimated to be at 248K AED, or $67K/Year. Compared to Dubai, the salaries are ⅓ lower, but at the same time among the highest in the region. 

Overall, Abu Dhabi has high potential to become one of the region’s leaders in tech and IT, and together with Dubai, boost the entire digital transformation of the country.

Based on joint efforts of companies and TechBehemoths, there are more than 98 IT companies from Abu Dhabi that gained advanced digital exposure and have higher chances to get more leads

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.