Austin is probably the most attractive city in Texas for young IT professionals who seek a promising career in the industry. Also called Silicon Hills, Austin has seen an increasing number of IT companies relocating or opening new offices. Some of the most prominent names speak for themselves: Google, Facebook, and Oracle are only a few to name from tech giants that have an interest in the talent pool from Austin. This city has implemented intelligent traffic management systems, accessible WI-FI networks for the public, and initiatives for energy saving and renewable energy, strengthening its reputation as one of the most innovative cities in the US.

Recently, Apple announced that it will invest $1 billion in offices in Austin, which makes the city a fast-developing tech hub in the country. Alongside Apple, other tech companies are also relocating to Texas, including Tesla, Oracle, Amazon, and others. 

There are some 7000 professionals engaged in the High Tech industry working for SME, but the number is expected to grow by an additional 15,000 IT professionals, according to Business Insider. 

However, the overall number of employees in the Tech industry in 2025 was estimated to be around 116,000+, which makes 16.2% of the entire workforce in Austin. Compared to the national average - 7%, Austin has twice more. 

According to the Federal Reserve Bank of Dallas stated that about 5% of the State's GDP is represented by the high-tech sector, and also 10% of the employment. This makes the IT industry a part of the city’s economic backbone,  if not the most important part. 

There are over 5,700 tech firms in Austin in 2025, including tech giants like Dell, IBM, Amazon, General Motors, and Deloitte. 

All in all, Austin, considered as the Silicon Hills of the US, created a positive image as a tech hub and one of the most digitalized cities in Texas, and why not in the entire US. Since an increasing number of IT companies are attracted by this location, and taking into consideration the talent pool, Austin could become.

In the dynamic world of business, a well-crafted Marketing Strategy is your compass to steer your brand towards success. Let's dive into the realm of Marketing Strategy services, demystifying what they entail, how they benefit your business, and how to make the right choice for your project.

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When it comes to Marketing Strategy, businesses have multiple routes to choose from. Specialized IT companies and digital agencies offer distinct expertise and resources to formulate and execute your strategy. Whether you're aiming to enhance brand awareness, drive sales, or both, these services provide tailored solutions to suit your unique goals.

Engaging with a specialized IT company or a digital agency for your Marketing Strategy needs unlocks several advantages. You gain access to a wealth of industry knowledge, market insights, and the latest trends. These partners help streamline your efforts, ensuring every marketing dollar is maximized. Additionally, their collaboration empowers you to adapt to changing market dynamics swiftly.

Choosing the right Marketing Strategy provider is crucial for a successful campaign. Seek a partner with a proven track record, relevant industry experience, and a clear understanding of your business's nuances. Transparency, effective communication, and a willingness to align with your goals are also vital traits to look for. A good provider should not only offer solutions but also foster a collaborative environment that nurtures innovation.

With over 6840 companies listed across 89+ countries, TechBehemoths.com simplifies your quest for the perfect Marketing Strategy provider. We enable you to compare providers based on their expertise, past projects, client reviews, and geographical location. It's a one-stop destination to make an informed decision, ensuring your partnership aligns seamlessly with your business aspirations.