Atlanta is the home to more than 13000 IT and tech companies activating in subsectors such as telecom, CyberSecurity, FinTech, digital media, web, and software development.

Additionally, Atlanta seems to have the perfect balance in terms of IT education and companies: the increasing number of students in IT faculties is the main human resource for IT companies that hire even freshmen students to work for them.  Moreover, Atlanta was mentioned as #7 Market for Tech Talent Labor Pool Growth Rate, with a 34.7% increase of tech talent employed, 2012-2017, according to Metro Atlanta Chamber.

Another interesting fact about Atlanta IT industry is that most in-demand occupations in this sector are software developers, project managers, and software engineers.

Based on the rates provided above it is expected that Atlanta will continue to grow its IT capabilities and expand as one of the biggest US tech hubs despite the competition on the internal market. Since tech development had a huge impact on human infrastructure and created advanced facilities for sectors such as FinTech and digital media in Atlanta, the major challenges and areas that will probably bump up are cybersecurity and the creative industry. 

Nonetheless, for future growth, Atlanta has the capacities to attract an increasing number of clients for the already developed subsectors of the IT industry and is considered a great opportunity for potential clients interested in projects related to software development, web design, and development.

As of August 2023, there are 430+ IT companies from Atlanta registered on TechBehemoths

Google Ads services, previously known as Google AdWords, are a powerful tool for businesses looking to promote their products or services online. These services enable advertisers to create and display ads on Google's search engine and across the Google Display Network.

Multiple IT companies and digital agencies offer specialized Google Ad campaigns management services. These companies have dedicated teams of experts proficient in digital advertising, keyword research, and campaign optimization. Examples of such companies include SEMrush, WordStream, and Disruptive Advertising.

IT companies specializing in Google Ads services are generally reliable. They often have Google-certified professionals who understand the intricacies of Google Ads campaigns. However, the reliability of a specific IT company depends on factors like their experience, track record, and client feedback.

Google Ads service providers use various tools and technologies to manage and optimize advertising campaigns. These include keyword research tools, ad management platforms, Google Ads Editor, analytics tools like Google Analytics, and bid management software. They also leverage A/B testing tools to fine-tune ad creatives and landing pages.

Google Ads services are closely related to other digital marketing and advertising services, including:

• Search Engine Optimization (SEO): 

• Social Media Advertising

• Content Marketing

• Conversion Rate Optimization (CRO)

Selecting the best IT company for Google Ads services involves considering their expertise, Google Ads certification, industry experience, and the comprehensiveness of their services. Request case studies and client references to assess their track record in delivering successful campaigns.

Google Ads providers are essential for various projects, including:

• E-commerce Websites: Driving online sales and product visibility.

• Lead Generation: Acquiring leads for businesses in various industries.

• Local Businesses: Attracting customers to brick-and-mortar stores through location-based advertising.

• Promotional Campaigns: Launching time-sensitive offers or product launches.

• Brand Awareness: Increasing visibility and recognition for new or established brands.

Many different types of companies can benefit from using Google Ads services, including:

• Retailers who want to promote their products and increase online sales.

• Service providers who want to generate leads for healthcare, legal, and consulting services.

• Startups who want to build brand awareness and gain their first customers.

• Local businesses that want to attract customers to their physical location.

• E-commerce companies who want to stand out in a competitive online marketplace.

• Enterprises that want to manage complex campaigns and expand their digital advertising efforts

The expenses for utilizing Google Ads services fluctuate significantly depending on the complexity of the campaign, industry competition, and advertising objectives. Advertisers determine budgets and bids, and the costs are influenced by factors such as the competition level of keywords and the quality of ads. In the United States, small businesses might spend a few hundred dollars each month, while larger corporations may invest thousands or more. Although UK and Australian costs are similar, they may differ due to market circumstances and competition. It is crucial to define clear objectives and budgets when collaborating with Google Ads service providers and to regularly monitor and adjust campaigns to attain desired outcomes.