As a serious competitor on the US west coast and even on a national level, San Diego probably has an important ace in the sleeves when it comes to the IT industry and companies. The huge number of millennials who were in their middles in 2018, makes the city the 3rd youngest in the entire US. And since human resources are the main battleground for IT companies, San Diego already managed to attract 15,000 IT companies from various subsectors providing services such as web and app development, software engineering, cybersecurity, FinTech, and more. 

According to Tech Report 2.0 provided by Cushman and Wakefield, San Diego had the ninth highest percentage of tech jobs in the US compared to overall employment makeup. In front are only Boston, San Francisco, and Seattle. 

Another thriving subsector of the San Diego IT industry is cybersecurity. The employment rate in this field grew by 13% here, while the overall national average is 2%. This reveals a considerable interest of IT companies in the cybersecurity field mainly to prevent and control informatical security risks not only in the state of California but in the entire US. 

In the long run, San Diego is expected to become California’s second-largest tech hub, with huge development potential and a great IT infrastructure which is the core to the nowadays development of the entire region. 

For potential clients, IT companies from San Diego are attractive and reliable with a longstanding reputation, a well-developed business environment, and one of the largest talent pools in the US.

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho Campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 6,550 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.