Associated more with ArtDeco architecture, sunny beaches, and tourism, Miami also struggles to get attention as a future tech hub in Florida and make the state one of the leading regional IT centers. 

On the Miami tech scene, things are evolving fast enough not to realize what exactly it’s happening. For example, only in 2018, the city managed to get funding worth $1.3bn for its tech sector making it #8 on the best VC active in the US. But of course, it’s far from competing with Silicon Valley, where startups gained $23.8bn, or 34% out of the national total. 

With all big companies and tech corporations involved in the tech US stage, Miami tech specialists are interested more in smaller companies, the most promising startups that will possibly bring them a brighter future than other cases. As a vote of confidence in Miami’s tech startup ecosystem, accelerators from the US invested in 2019 more than $400 million, in and promised growth in 2020, if not the pandemic. 

On the other hand, the key to success is more than Miami’s addiction to VC, and experts say that the city has to invest more in research and talent - two major factors that can help the tech and IT development even faster for the region. So far, Miami invests only $564 million/year in university research and development, making it #43 in the US. 

The tech average salary in Miami is only $66,000/year, which is lower than the national average by 4%, and considerably lower than other leading states and cities. This is also one of the reasons why the city cannot get enough skilled workers in the local tech sector, and as well does not seem attractive to other companies due to underdeveloped IT infrastructure. 

However, the city’s tech scene is growing, and together with the local community, companies seem to establish a solid ground for improving their services and attracting more clients. Combined policies grant tech workers facilities such as real estate discounts, and performance bonuses meant to stimulate the sector and specifically young professionals interested in the city’s tech industry.

As of August 2023, there are 407+ IT companies from Miami registered and active on TechBehemoths.

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho Campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 6,550 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.