Boston is considered one of the strongest tech markets in the US. Despite the traditional way of placing big tech hubs on the West Coast, Boston seems to be the icebreaker that rounds out the top 10 largest tech hubs in North America. 

Organized and well-equipped with tech infrastructure, Boston rises above expectations, making it the #6 place in the global rating of top cities for startups by StartupBlink in 2025. Attracted by all the above-mentioned factors combined, IT companies established there take advantage of their unique position and rank among the best in the US. 

The situation regularly generates a large number of new jobs, access to innovation, tax facilities, and a favorable environment for digital development. 

In numbers, Boston has impressive records: more than 197K professionals employed in IT companies, an astonishing 30.2% tech sector growth per year, and over $75.2 billion of economic impact of the tech sector. 

Per month, the tech industry in Boston is the top employer, publishing over 83,000 jobs for skilled workers. Compared to other sectors like insurance, healthcare, and sales, the performance of the tech industry is double. 

The Boston tech market is probably the biggest on the US East Coast, and this means that clients interested in Boston-based IT companies can find here the full spectrum of services performed at top quality, for all budgets and wishes. Opting for a Boston-based IT company is certainly a good choice.

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho Campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 6,550 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.