Austin is probably the most attractive city in Texas for young IT professionals who seek a promising career in the industry. Also called Silicon Hills, Austin has seen an increasing number of IT companies relocating or opening new offices. Some of the most prominent names speak for themselves: Google, Facebook, and Oracle are only a few to name from tech giants that have an interest in the talent pool from Austin. This city has implemented intelligent traffic management systems, accessible WI-FI networks for the public, and initiatives for energy saving and renewable energy, strengthening its reputation as one of the most innovative cities in the US.

Recently, Apple announced that it will invest $1 billion in offices in Austin, which makes the city a fast-developing tech hub in the country. Alongside Apple, other tech companies are also relocating to Texas, including Tesla, Oracle, Amazon, and others. 

There are some 7000 professionals engaged in the High Tech industry working for SME, but the number is expected to grow by an additional 15,000 IT professionals, according to Business Insider. 

However, the overall number of employees in the Tech industry in 2025 was estimated to be around 116,000+, which makes 16.2% of the entire workforce in Austin. Compared to the national average - 7%, Austin has twice more. 

According to the Federal Reserve Bank of Dallas stated that about 5% of the State's GDP is represented by the high-tech sector, and also 10% of the employment. This makes the IT industry a part of the city’s economic backbone,  if not the most important part. 

There are over 5,700 tech firms in Austin in 2025, including tech giants like Dell, IBM, Amazon, General Motors, and Deloitte. 

All in all, Austin, considered as the Silicon Hills of the US, created a positive image as a tech hub and one of the most digitalized cities in Texas, and why not in the entire US. Since an increasing number of IT companies are attracted by this location, and taking into consideration the talent pool, Austin could become.

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho Campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 6,550 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.