Pakistan’s Information Technology (IT) sector has a promising future with its talented youth and is poised to become the largest export industry of the country, according to the Pakistani High Commissioner to the UK. 

Based on this information, it is also important to mention that the average salary in the IT industry in Pakistan is estimated at around 712.52 USD/mo, making the country one of the most accessible and competitive in the region in terms of prices. 

According to Statista, the IT Industry in Pakistan is predicted to reach $2.75 billion in 2025, with the biggest segment of it being IT Outsourcing, worth $970.62 million the same year.

Why Work With Pakistan-based IT Companies

Pakistan-based IT companies and web agencies are in the full development process and promoting their services mainly to foreign clients using the latest technologies. Even though Pakistan is probably the newest player in the IT sector in the region, it has revealed that it has huge capacities with several tech startups and new web agencies that continue to grow. In this way, there are more than 1500 IT companies in Pakistan with 10,000 professionals enrolling in the sector each year. 

What to Be Aware of When Working With Pakistan-based IT Companies

The relatively low number of IT companies in Pakistan is motivated by two factors: First, as mentioned previously is that the web agencies based in Pakistan are new in the region and are in a full development and promotion process. The second reason is that professionals in the country are focused more on freelancing than on entering a corporate environment and developing a digital business system, based on a report from the NY Times. 

Considering both indicators, it should be noted that the Pakistan-based companies don’t have rich experience in the market and thus, a developed business culture, which may be a challenge for potential foreign clients. 

How Reliable Are IT Companies From Pakistan?

The young and inexperienced behavior of Pakistan-based IT companies and web agencies is compensated for by the high capacity and low prices on the market that they can provide. This makes Pakistan-based companies and web agencies, as well as freelancers to have a balanced reputation on the global market, making the selection process easier for potential clients. 

How the Pakistani IT Industry Relates to the Neighboring Countries

Pakistan is trying to make its place in the global setup. Perhaps, this is the reason why the country’s freelancers offer rates 30% to 50% less than those offered in India. According to Statista, India’s IT market size is $28.85 billion, while Pakistan’s is just $2.75 billion. While India’s population is seven times higher, its investment in the startup ratio is also 30 times greater. The ratio of the size of the economy is 1:10, while the market size of startups is 1:100.  This can be improved as Pakistan’s startup market can grow up to 5 times.

The Global Competitiveness Index and Ease of Doing Business Index of Pakistan show that the country has some giant strides to make. India has 6 big IT companies, and every company has at least a $10-billion revenue a year. Google, IBM, and Microsoft have their local office in India, promoting the country’s industry through research and development. On the other hand, Pakistan has not seen business tycoons venture into the IT industry. Pakistani businessmen love to invest in real estate and gold.

Direct marketing is a marketing strategy that involves the promotion of services/products directly to consumers, without the involvement of a 3rd party. It still uses common marketing channels like email, social media, SMS, PPC, etc. to communicate directly and reach customers.

It can be an efficient way to promote your business, as you keep full control over your messaging and can personalize it to better fit your audience and business objectives.

Direct marketing usually targets users who have shown interest in specific products or services and have given their consent to receive promotional messages, resulting in a higher conversion rate. 

If done right, direct marketing can be a successful marketing channel, and can help businesses achieve some of the following objectives:

• Brand awareness

• Customer loyalty

• More prospects/customers

• Targeted audience reach

• Cost efficiency

• Scalability

• Precise tracking

• Advanced reporting

You might want to work with a reputable direct marketing service provider, so choosing the right one for your business needs is vital. When searching for a company to work with, consider the following aspects:

• Proved expertise

• Desired location

• Previous work 

• Price range

• Customer reviews

• Turnover time 

• Communication & reporting

There are more than 1,380 companies listed on TechBehemoths providing direct marketing services. Use the powerful filters to select the companies that fit your project requirements. Feel free to contact them and initiate successful partnerships at no cost to you!