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Explore Top Digital Strategy Companies in Toronto

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Last updated in: December, 2024

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Tech Industry in Toronto: City Profile

Toronto is the leading tech hub in Canada with more than 640 registered IT companies that provide a wide range of software solutions for both internal and external markets. The high level of tech and IT education and log tech tradition made the city a global tech hub and new media development. 

By 2021, there are more than 90,000 IT professionals working in Toronto and delivering services to companies, corporations, and international institutions. The entire IT sector contributes to the local economy with more than $8B annually, and made the sector one of the best-paid in the region, and probably in the country. 

According to Toronto.ca, the job distribution in the city is as follows: More than half of the IT employees are engaged in delivering Computer System Designs and related services (60.2%). Almost a quarter work in the field of Telecommunications (21.2%).  The other jobs in the field are divided into the following sectors: Computer and Electronic Product Manufacturing (7%), Software Publishers (3%), Electronic and Precision Equipment Manufacturing (1.6%), and Internet Providers (1.5%). 

Toronto also hosts tech giants and international corporations that invest in the IT sector, providing jobs for skilled professionals. Companies such as Bell, Cisco, Alphabet, IBM, Microsoft, and Oracle are active in the IT field and are among the biggest players and creators of startup accelerator programs, incubators, partnership programs, and more. 

According to the Founders Institute research, the leading accelerators and incubator programs in Toronto are Creative Destruction Lab, EON Accelerator, Founder Institute Toronto, gBETA Toronto, Hatchery, and, Idea Boost. 

On average, the tech salary in Toronto is $100K/year (before taxes) which is around the average per area - $106K/year. Nonetheless, this is a good indicator for one of the leading tech hubs in North America. This makes not only Toronto a highly attractive city for IT investments, but also the entire region. 

All in all, Toronto continues to be one of the leading cities in tech and IT and has the potential to become a new entry in the top 5 North American tech cities. 

As of September 2021, there are 700+ registered and active IT companies from Toronto on TechBehemoths.

What is Digital Strategy and what are its benefits for your projects?

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.