Sydney is not only a cultural attraction to foreigners, but also one of Australia’s tech hubs that generate thousands of IT jobs each year and continuously deliver software, AI, web, and app solutions to local and international businesses.  The city is the second-largest by area and it has huge digital potential for local young professionals that aim for a career in IT. 
In addition to how the city develops by itself aided by companies and professionals, Sydney also benefits from state aid that invests in tech and IT. New South Wales - the region where Sydney and Canberra are located, indicates revenue from the IT sector around $1.51B, and that’s only in 2015-2016 according to a government portal.

The region is also a leading digital environment for data centers, data storage, and managed service hosting. And to add more here, leading data centers and hosting providers have set up a base in Sydney and surrounding areas for delivering services. Global Switch, Alibaba Cloud, Amazon Web Services, Rackspace, Dimension Data, and Vocus Communications are only a few giants to name, that have established their offices and workspaces in NSW. This is a great indicator that the region has great telecommunication infrastructure and is able to deliver data at high speed. 

In its turn, the IT and tech companies located in Sydney, support other vital areas and economic fields of the country, such as agribusiness, fintech, and Medtech. The connection between all these fields and the digitalization process of the country supported by Sydney companies proves high development indicators of the country and its sustainability. 

But the IT and Tech sectors also support new businesses and startups, funding and growing accelerator programs, incubators, and partnerships between companies. Startmate, Cicada Innovations, Remarkable, muru-D, USYD Incubate are only a few examples of programs that continue to invest in startups and innovation in Sydney. 

The average wage in the IT sector in Sydney is estimated at $85K/year, which is one of the highest in Australia. Compared to Brisbane for example, where the average salary in IT is at $79K/year and Melbourne ($55K/year), Sydney is definitely an attractive place for young professionals from around the country. 

Overall, Sydney is more than culture and fests, and in the past years has become a leading tech hub in the region and in the world. 

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.