What Portland gains attention in the past 2 years is a great tech education system, which generates yearly 8 to 12,000+ graduates ready to enrol in the IT sector or other fields related to technology. This made Portland the focus and ultimately the home of both tech corporations and startups, providing a good environment for developing and selling tech products or services. 

Intel, Dell, Salesforce, and eBay are only a few of the high-end players to name which are settled in Portland and have a huge presence in the local tech market, but not only.  At the other end of the spectrum, Inc named in 2018 Portland one of the best 10 locations in the US was to start a business, and WeWork announced plans to open a local startup incubator, for more than 25 new businesses. 

But Portland is not just another tech city where to invest, start a business or work with a tech company or digital agency. It stands on solid ground, with great tech infrastructure, calling itself a smart city, that gets even smarter each day it passes. Called also the “Silicon Forest”, Portland’s transport infrastructure is highly digitalized and aims to bring America into the future.

The average annual salary of a tech employee in Portland is estimated at around $93,000, which is above the countrywide average. For a location like Portland, it turns out to be unexpected that local companies perform so well on tech projects, providing salaries at this rate. 

If you seek a tech company to handle your IT project, Portland is a great place to start searching for. The business ecosystem and digital diversity here are at their best, and probably you will find what you need here. 

As of August 2023, there are 302+ IT companies from Portland registered on TechBehemoths

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.