Kolkata is the largest city in the West Bengal region in India and is considered the most competitive one in the IT sector with Bangladesh. The main reason - it’s physically closer than any other city. 

The region includes more than 900 IT companies with 145,000 employees, and 70% of them can be found in the city of Kolkata, which confirms again the strategic importance of the city in the country and region’s IT industry. 

Since early 2010’ Kolkata managed to grow fast and attract huge tech players such as IBM, TCS, PwC, British Telecom, and Ericsson, which in their turn invested and developed the IT infrastructure, hiring most of the youth workers that are nowadays enrolled in the system. 

The dominant services in the IT industry in Kolkata include software development, product development and consulting, big data analytics, and system integration but also digitalization of other services such as healthcare, architecture, and banking systems also enjoy a market demand. 

From hardware manufacturers, SME’s like Sonodyne, Videocon, Vikram Solar, Websol Energy, is among the top players in the tech industry as well. 

The region also has 15 IT parks, created to stimulate the development of the entire industry and boost the regional economy and competitiveness. And on top of everything, the Kalyani institute is the main core of future tech workers. 

However, Kolkata still remains one of the least paid cities in the IT industry, with a yearly average estimated at $3600-4500 USD. Yet, this is one of the reasons why big companies invest in this place, and also why IT products and services developed by Kolkata-based IT companies are cheaper than other tech hubs from India. 

In case you are searching for an IT company from Kolkata to work with, on Tech Behemoths, you can find the most active ones, who perform above-average

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.