Charlotte is the fastest-growing city in North Carolina and at the same time the most advanced tech hub in the state.  The friendly business environment and well-developed tech industry attracted a number of IT & tech giants, such as IBM, Lenovo, Google, and Citrix. 

The growth rate of the tech industry in Charlotte between 2013-2017 was 13%, and in 2019 the numbers grew up to 20%, according to EDPNC.

Based on data from the same source, Forbes ranked Charlotte the #2 tech hub in the country, mentioning that the younger generation of IT professionals prefers Charlotte to Silicon Valley due to low living costs and big job opportunities. 

Another interesting fact about Charlotte is that 36.5% of IT companies' CEOs are women, which is the highest indicator in the US. This is why working with Charlotte IT companies is probably an interesting experience, or at least a bit different from what you may find in other cities.

On the other hand, Charlotte generates on average 6,000+ IT professionals annually which makes the city a good destination for both IT companies and startups as well as potential clients. 

According to Forbes, Charlotte’s biggest industry is the Financial one, which managed to develop based on the IT sector. Now, Charlotte is considered one of the most digitalized cities in the country and a great opportunity for IT projects, including but not limited to lower costs of services.

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.