Explore Top Digital Strategy Companies in Canada
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Giraffe media specializes in marketing and communications, with an effective, personalized and contemporary approach. With our bilingual service Giraf...
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At Barichello Media, we offer our clients access to one of the most successful and well informed media buyers in Vancouver. With over 20 years of expe...
At AMO, there is nothing like a nice idea. Or a decent idea. Or even a good idea. Simply because we believe if it ain't great, it isn't going out to o...
Red Dot Digital Inc. is a full service digital and data insights firm. At Red Dot Digital, our core business streams are digital business and marketin...
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Helping your business connect your online and offline marketing workflow. We help the business grow their Digital Marketing through the proper impleme...
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WeCreative is a leading digital marketing solution provider that helps businesses grow through the latest web design, search engine optimization.
Pertinence Media is a team of experts committed to delivering high-quality digital marketing solutions for eCommerce, retailers and B2B businesses. We...
We work with multi-location brands and franchises to help them find and retain customers using data-driven marketing strategies. We use our 10 years...
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We Manage Your Amazon FBA Business.
At Canadiv, we offer top-tier development services spanning frontend, backend, app development, and beyond.
Growth360 is a performance Digital Marketing Agency in Toronto, Canada. We specialize in revenue-driving Digital Marketing services, including SEO Ser...
We craft finely-designed web products, which deliver organic growth, immersive experiences & goal-driven opportunities to organizations of all siz...
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Barodian Advertising we pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers and other b...
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Care for Ads is a digital advertising agency which uses statistics and automation to deliver better results for advertisers. We are the scientists of...
Lethbridge, Canada Head office in: Canada
Always Saturday is a boutique marketing agency for Sustainable & ESG focused companies! Specializing in Consulting & Marketing Strategy, Conte...
Growing Though Technology
Our mission is to help entrepreneurs maximize the power of digital technology by combining technology with a human touch. To get there, we’re making d...
Artlogic is one of the fastest growing internet marketing agencies. Having launched earlier this year, 2001, our main aim is to offer small, medium an...
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Most agencies are built to do everything. Not Contrast. We're a group of former corporate marketers who hated working with agencies that did a little...
At SEO Expert Canada We Create Breathtaking Website and we rocket them to the top of Google, Bing, Yandex, Yahoo, and Other Search Engine in Canada, a...
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KPDI is your Key Partner in Digital Innovation – a software and digital marketing company dedicated to providing intuitive solutions and service.
We are a strategic storytelling collective who help our clients invent and re-invent businesses, brands and products. Using a new flexible model which...
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Pacho y Nacho is a Montreal based Marketing Agency specialized in Performance Marketing and optimization.
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Canada IT Industry: Companies and General Profile
There are over 43,200 companies in the Canadian Information and Communications Technologies (ICT) sector. The large majority (over 39,000) fall within the software and computer services industries.
The ICT sector consists mainly of small companies, with approximately 37,500 of them employing fewer than 10 people. The number of large companies employing over 500 individuals accounts for approximately 105 firms, including subsidiaries of foreign multinational corporations.
In a more industry-narrow way, the Canadian advertising and marketing industry is growing based on international awareness of creativity and the multicultural population. The progressive approaches are resonating with both US and globally-based companies - Mark Tharme from Muse Marketing says.
Why you should work with Canadian IT companies
Canada has found itself in a favorable position compared to other countries that have a well-developed IT infrastructure. Web & IT agencies have a fast-developing rate due to facilitating policies and attract more young professionals than any other country in the region.
Additionally, IT companies in Canada provide a full-service range with a considerably lower price than in the U.S. and offering in exchange excellent execution, fair customer experience, and professional project management.
From another perspective working with Canadian IT companies could bring added value in terms of security. In uncertain times, both politically and economically, working with IT companies in Canada reduces technology risk.
What you should be aware of when working with Canadian IT Companies
The Canadians started to focus on developing their IT industry in 2012, which mainly reveals a lack of consistent experience in the web & software industry. Since almost all IT companies in Canada are small - with less than 10 people, the industry is in the full development process and most of the agencies are not ready yet to take big projects.
At the same time, Canadian companies pay a living wage and our standard of living is higher than many other countries. As a result, expect the cost for services to be somewhat higher than in emerging economies.
Are Canadian web companies reliable?
Along with the workforce, Canada attracts an increasing number of companies from around the world, and many of them find the place comfortable and suitable for growing a business in the IT industry. Only in 2019 more than 7,000 IT startups were registered in Canada according to VisaPlace. Small companies in the Canadian IT industry are new entries and don’t have a global reputation compared to tech giants that relocated or opened new offices in Canada. Nonetheless, you cannot name small Canadian IT companies not reliable, as they all obey to the same principles and rules as the bigger ones.
How the Canadian IT industry compares to the neighboring countries
With the leading US on the continent and probably globally, Canada started to get more attention from the market as being a healthy alternative to what the US has to offer. This refers both to skilled developers & web designers and as well as clients. Due to the market accessibility and developed IT infrastructure, Canada has its own advantages towards the US, like prices and availability, but it’s still behind the U.S in terms of competitiveness
Overall, Canada is a promising destination for IT companies and a good option for web projects with a growing number of IT centers. The Toronto - Kitchener - Waterloo IT area registered good progress both in training and hiring new talents that compete even with the US Silicon Valey.
What Makes Canada Attractive for IT Companies?
Canada is attractive because the society embraces a global mindset, which is natural due to the multicultural population, both in the industry and in the general population. Historically, the Canadian design and advertising industry was built on American, European, and Japanese cultural influences. Today, the country benefits from influences from all over the world.
At the same time, Amanda Nelson from The Art Of Business mentions that Canada has found itself in a favorable position compared to other countries that have well-developed IT infrastructure. Web & IT agencies have a fast-developing rate due to facilitating policies and attracting more.
How Does the Canadian Government Support The Local IT Sector?
Federally, the Canadian government is providing access to capital through grant programs, including digital transformation grants for businesses, which is in turn creating opportunities for digital marketing and IT firms as service providers.
Alberta and Ontario - The Best Canadian Territories/Provinces For IT
Out of 10 Territories and Provinces Canada is divided, there are 2 worth mentioning - Alberta and Ontario with Calgary and Toronto as the main tech hubs.
The Toronto/Hamilton business corridor (known as the GTHA) is growing rapidly, both in population and as an international business centre. It already has the highest-density population in Canada and is projected to grow significantly by 2050. With close proximity to Northeastern US markets, high awareness of the city of Toronto as an international destination, and an excellent culture of creativity across all disciplines, this area is well positioned for growth. Immigration policies are also favorable for companies seeking a location in North America.
In addition, according to Ty Mikitka from Vertical Motion Inc, in recent years, Calgary, Alberta, has made growing strides to become a recognized Western Canadian technology hub thanks to the influx of large technology companies. Notable organizations, including Unity Technologies, Infosys, Test Driven Solutions, RBC Innovation Hub, and Amazon Web Services (Late 2023-Early 2024), now call Calgary home, creating thousands of IT jobs for local Canadians.
"Canadian IT Talent Pool is Good to Excellent"
When talking about the Canadian talent pool, Mark Tharme appreciated the local talent pool as good to excellent. He thinks that IT and communications-related education is available at all levels: colleges, universities and private schools offer courses in a wide range of information technology disciplines. Students have opportunities to do work placements, coops, and internships with many well-regarded companies while studying or upon graduation from a recognized program.
Plan to Open a New IT Business in Canada? Focus on New Technologies!
Local tech leaders also mention that there is enough room on the market for new, innovative companies. However, most of the opportunities are especially in new and emerging technology areas, including AI, cyber security, and data management. Canadian companies are "punching above their weight" in many of these areas. Another sector good to explore is security. As Justin Harney from LionEater, the country is in need of IT security leadership.
As for how easy is to open a business in Canada, Jeffrey Miles from Jeff Social Marketing mentions that It’s simple to open a business in Canada. The first step is to apply for a business license.
This article was created together with professionals coming from reputable Canadian IT companies. Special credits: Jeffrey Miles, Mark Tharme, Justin Harne, Ty Mikitka, Amanda Nelson
What is Digital Strategy and what are its benefits for your projects?
Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth.
Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.
In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.
Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.
If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.
When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.
Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.