Calgary is one of the fastest-growing tech centers in Canada and considered to be the most adventurous tech city. If you think Calgary is only about skies, mountains, and energy - you are partially right. The city’s main focus in the 21st century is the IT and Tech scene. Now, what we thought Calgary was, evolved into an energetic, digitalized city where businesses are taking risks, develop, innovate and fund new startups. 

Calgary has a strong entrepreneurial ecosystem, consolidated by companies and investments that permanently create and innovate digitally.  This fact is also confirmed by numbers - Calgary has one of the highest concentrations of small businesses in North America. The city is the home of 60%+ companies in the Alberta region and all of them were only small startups several years ago.

In addition to all, the local startups that are actually constantly growing, have managed to attract a high number of funds, support, and attention from international big actors who see a high development potential in the city. 

From software to hardware to services, digital transformation is a driver of tech investments by Calgary industries. A study by Calgary Economic Development and IDC Canada forecasts that Calgary companies will lead the $18.4 billion spent on digital transformation in Alberta through 2022.

In 2020 there were 270 startups all around the city across different industries that will grow into strong businesses due to a healthy infrastructure, highly-qualified professionals and constantly increasing wages that attract talents from all over the region, including from the US. 

The average salary in Calgary for the IT sector is somehow comparable to the one from Montreal - $49K vs $45K. However, according to another resource the average salary is estimated at around $66K/year. 

All in all, Calgary is a promising place for searching and/or investing in digital projects, and it is only a matter of time since it will become one of the leading cities in the region, according to our estimations. 

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.