The United Arab Emirates' IT infrastructure has known colossal progress since 2010, and the country is expected to become one of the leading tech giants in the world by 2025. Only in 2025, the revenue of the IT Services market in the UAE is predicted to reach $3.7 billion. The United Arab Emirates (UAE) has set a bold vision to become a leader in Artificial Intelligence (AI) by 2031, to enhance its technical development. Additionally, the UAE aspires to become a leader in tech advancements with tech cities like Dubai, Abu Dhabi, Sharjah, Al Ain, and Ajman. 

The hourly rate and the average salary of a UAE-based web developer reach $16.71 K/year and $8.03/hour. This makes the UAE one of the most expensive places for IT projects and a good destination for web professionals.  However, due to immigration policies, becoming a resident of the UAE is more a dream than a reality, and few manage to become one. On the other hand, this allows the country to provide IT services and products created and developed almost exclusively by its own human resources. 

Why You Should Work With UAE-based IT Companies

IT companies from the UAE have developed their ability to attract more clients from all over the world by adapting to market trends and adopting new technologies.  Actionable insight into customer needs, productivity gains, and increased security are just some of the benefits gained from the early adoption of high-end technology and a developed IT infrastructure. 

What You Should Be Aware of When Working With a UAE-based IT Company

As it was mentioned in the beginning, the UAE is one of the most expensive destinations for web projects. Even though the quality of the IT product and/or services is high-end, the hourly rate and cost per project are reasons to give second thoughts about whether it is worth working with UAE-based IT companies. 

Additionally, the limited capacities of the companies based in the UAE are another key point to pay attention to. Since web agencies in the UAE mainly rely on their own human resources, it is possible to experience relatively average project management. 

Are UAE-based IT companies Reliable?

Regionally and globally, the Emirates have a good reputation in executing and managing IT projects, and the adopted government policies in 2018, available to this day, increased process transparency and made the companies open to new opportunities. With the high-end technology companies acquired, companies from the UAE are considered a good option for futuristic web projects, based on a report by the British Center for Business.

How the UAE IT Industry Relates to the Neighboring Countries

With 2 extremely important business centers: Dubai & Abu Dhabi, the Emirates found themselves in a good position compared to neighboring countries in terms of IT infrastructure. Based on a report from Tech Radar, the UAE has invested twice as much as any country in the region in the IT infrastructure and has become a leading provider of IT services, with Qatar, Saudi Arabia & Oman behind, in the named order. 

Overall, the UAE is considered one of the most promising countries that will bring the IT culture in the Arabian Peninsula to another level and stimulate neighboring countries to develop and compete. Considering the risks of the oil market and IT, the UAE chose the second as a good investment opportunity and alternative to the first one.

Digital marketing, also known as web marketing, Internet marketing or online marketing, is one of the most popular advertising methods on the web. It includes a wide set of other promotion techniques like SEO, pay-per-click advertising, email marketing, affiliate marketing and many more.

In simple words, digital marketing is everything you do to promote your business or brand online. It’s basically the same as marketing, but for the web audience. 

If you want to discover the ins and outs of digital marketing, its current state and how IT companies use different marketing channels, read this comprehensive guide created by TechBehemoths, which is based on info provided by more than 2,500 surveyed companies.

There are multiple benefits of digital marketing. Here are some of them:

• Multiple channels/strategies

• Global or local reach

• Great scalability

• Cost efficient, if optimized for leads/sales

• Advanced/granular targeting

• Usually a higher conversion rate

• Advanced and precise analytics

• Automatization

Digital marketing agencies might have different approaches and tactics. Some agencies focus on a broad range of advertising services, while others focus on specific industries, channels or locations. Finding the best digital marketing company for your needs is not an easy task. 

You have to take into account all the aspects and define your goals in advance, so the selection process is smooth and efficient.

Here are some things to look for when choosing a digital marketing agency:

• Expertise

• Portfolio

• Location

• Price and pricing structure

• Approach and particularities

• Communication and reporting

• Client reviews

TechBehemoths lists more than 9,000 companies providing online marketing services from all over the world. Check out their profiles to learn more about their previous work and speciality.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results and shortlist the companies based on your project requirements.

Where do tech businesses advertise?

TechBehemoths conducted a study in the past, where they asked tech companies what digital marketing channels they use the most. SEO/AEO, email marketing, content marketing, social media and PPC were the most popular choices.

An interesting stat revealed that only 21% of survey respondents chose video marketing as their preferred channel. Out of those, only 5.8% of respondents said that their video marketing activity is high (based on a 1-5 scale, where 1 is low and 5 is high).

This can mean a missed opportunity for businesses, as video has become a major media format used on most popular search engines and social media networks.

Getting help from a video production company can significantly contribute to the success of your marketing activity.

Another graph showed that around 30% of tech firms don’t use PPC (pay per click) advertising, which can also mean a missed opportunity.

Getting organic traffic from Google, Bing and other search engines is getting so much harder these days, as AI summaries and AI chatbots make users less likely to click on organic links => company websites don’t get visits.

This is where digital marketing agencies can help you with Google Ads, Bing ads and pay per click services.And finally, only about 3% of respondents said that influencer marketing is a part of their marketing activity and the vast majority of them (around 60%) don’t focus on influencer marketing at all.
 

In the era of AI, personal/real experiences and recommendations matter more than before. Hence, influencer advertising can be a productive marketing channel. Who would you trust more? A human with real feedback or a synthesized AI summary? The answer is obvious.

What digital marketing strategies work in 2026?

Digital marketing in 2026 is no longer optional, it’s essential if not vital. From AI-powered search to short-form video and personalized email campaigns, businesses must adapt to evolving platforms and consumer behavior to stay competitive.

Businesses that ignore investing in a strong online presence - risk losing digital visibility, trust, and competitive advantage.

Here are the most effective types of digital marketing for this year:

1. SEM (Search Engine Marketing)

Search Engine Marketing (SEM) represents a type of digital marketing meant to increase the visibility of a website on search engines. Ultimately, the goal is to try to get as much organic or paid traffic as possible.

SEM is mainly based on 2 parts:

• SEO/AEO/GEO - search or answer or generative engine optimization

• Paid advertising and PPC (pay per click)

As Google dominates the search engine market, it’s vital to be present there and target relevant audiences.

2. Content marketing

Content marketing is based on the creation and distribution of relevant and useful content that attracts the attention of visitors/consumers.

There can be multiple types of content, here is a visual illustration:

3. Social media marketing (SMM)

Almost everyone uses a kind of social media platform. Creating brand awareness on social media can be the primary focus for a business, along with ecommerce opportunities, as there’s a clear trend of people using social platforms for shopping.

4. Email marketing

Email marketing includes sending promotional emails to potential customers. There are different ways to achieve that:

5. Influencer marketing

This might be one of the most overlooked marketing channels and it basically means partnering with an online influencer to market one of your products or services.

In this way, you can get access to their audience of hundreds,thousands or even millions of followers, who trust their influencers.

6. Video marketing

Video marketing might be the future of digital marketing, mainly because of the time people spend on video hosting and streaming platforms like Youtube, TikTok and others. Hence, it makes sense for small and large businesses to invest in it.

According to Renderforrest, video marketing help businesses increase:

• Brand awareness by 70%

• Traffic by 51%

• Sales by 34%

7. VR (Virtual Reality) Marketing

This is an emerging one. VR software takes users in an interactive virtual three-dimensional environment usually using headsets with special lenses (like Meta Quest VR) - to simulate a real-life experience.

While VR marketing might be more expensive, more and more brands use VR for product promotion and virtual storytelling.

If you need help with your digital marketing, TechBehemoths list thousands of trusted agencies that you can search and shortlist. Additionally, you can use the Project submission tool to get tailored offers based on your digital marketing needs.